Unraveling The Secrets Of T-shirt Internet Sales

By Terrence Bendis


Selling funny tees on the Internet is a very competitive profession. According to Google, there are over 24 million results when you search for the term "funny t-shirts" on the search engine. Of course, when you take a peek at those vendors on the first few pages of search results, you'll find that several of the t-shirts you'll find are not quite deserving of the term "funny" at all. Selling a joke is much more difficult then many think.

Pop culture fluctuates like tide pools on a rocky beach. Look at the celebrities people care and talk about on a month-by-month, or even day-to-day basis. Someone who is hot could be a nobody in just a flash. The same goes for relevant humor. It doesn't take much time for a tee to be designed, produced, and ready to sell. That short time frame may be too long, though, and the pop culture joke you made the tee shirt about may be dead and gone. Finding yourself a product that has no time limit is a much better option in the end.

That ever-precious timeless joke is an elusive creature, however. The problem lies in the fact that funny t-shirts and their humor are completely subjective. It takes a real talent to be able to spot a design that will sell regularly for years to come. Making a mint selling shirts requires an innate ability to know which jokes are going to sell well. Taking the machine-gun spray method of humor could cost a company a fortune. Internet humor is more like a sniper bullet: you either hit, or you miss.

The real payoff comes when your product goes viral. Just like popular Internet videos and images, a funny shirt can be handed around to a viewer's close friends. This is when your target audience spreads itself out so that many eyes see the product you're selling. As soon as the wild-fire spreads, the sales will start coming in like crazy. The subjectivity of humor is conquered by tickling the most funny bones possible. Nobody minds catching this type of virus.

I hate to admit it, but the real secret of funny t-shirts lies in the luck factor. Finding that perfect design, getting it to spread through the Internet, and making money selling it takes a stroke of luck. You have to put bodies in the seats if you want your movie to be a blockbuster, and you need to put t-shirts on bodies to make money off your product. Find the traffic, and enough people will find your joke funny enough to make some money.




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