Coloring your Sales

By Meagan Connelly


Inside any ecommerce project, you will need to learn the importance of colour coordination. While you might want to just choose your favourite colours and roll with them, you should note that the professionals actually design their ecommerce with specific colours for a reason.

There are some colours that provide more of a sexual message, and there are others that promote more of a feeling of community. There are still others that will try to help you identify with nature. If you have ever visited an adult website, then you have more than likely noticed that they utilize black and red. These colours tend to represent sophistication, seduction, excitement, sex, and even speed. These are all of the necessary emotions when it comes to adult websites, but there are other businesses to consider, and other colour schemes to take advantage of.

Let us say for example that you wish to promote a health food website. The colour purple is a great idea, especially if you want to make your customers feel important. At this moment, you might be wondering why these colours relate to your company. Generally they have nothing to do with your product or service, but the human mind reacts differently to various colours. If you are in the process of building your own website, then you should be aware there are two possible messages you will send. You will either show the customer that you know what you're doing, or you will show them that you do not know how to build a website properly.

Before you truly launch your website it will be important for you to review your layout and ensure that you are making the best use of the colour palette. This may seem like a waste of time, and you might get bored with it, but being able to effectively mix the colours properly will get you the results you need.

First impressions are very important when it comes to ecommerce web design, and for this reason you may want to let a few people preview your website before it actually goes live. Unless you have an exceptional product, there is a strong chance that your potential customers will not return to your website once it makes a bad impression on them. That being said, it would be in your best interest to do some research and learn which colours would go well with your particular business. Remember that you will often need to use more than one colour with your site. You may need to try different combinations if you wish to start converting customers to sales, but with a little research and some trial and error, you might just find that you can draw the customers you need and even spread the name of your business through word of mouth. The things that proper colours can do for you will be utterly amazing, and while it might be hard for you to get started, you will find the colour of sales, and you will bring your company into the next phase of development.




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