Google Penguin Update Signals Google's Desire To Fight Black Hat SEO

By Anne Lopez


Google sends the message, again. After the launch of the trivial algorithm update, Penguin, the Silicon Valley monolith seems to have relayed the message enough when it struck the attention of the most unscrupulous entities on the Web today. Sadly, even white hat SEO proponents claim to be affected by the modifications. This incident leaves online marketers in awe and confusion.

In a mere blink of an eye, website rankings plunged to an all time low. The biggest mystery is the far reach of the Penguin. Why did it have to strike the legit websites and leave the other unscrupulous websites free from all the punishment? Because of this unfair business, critics consider Penguin as a flawed update.

Is there a need for a well-formulated SEO plan? Of course. Through the Penguin update, Google sends the intended message pretty well: black hat SEO is bad for your web site. How can you hit a first page result if you do not adhere to Google's webmaster guidelines. The only way to the top is through white hat SEO!

The Penguin update targets the typical dislikes of Google: spun content, unnatural link schemes, paid directory links, cloaking in web designing, spun content, keyword dilution and all other facets of black hat optimisation. Should you wish to evade all the potential threats of a penalized website, then you must find ways to get away from the stronghold of black hat SEO. Clean up your site!

Try to avoid links from dangerous web sites. These backlinks can endanger your rankings too, just so you know! For a safe, try not to use the link to me and I'll link to your website strategy. The algo update looks at the relevancy of the sites you're linking to. If it is not in any way related to your field, then be careful. Google might drag you down.

Create fresh, updated content that offers great value to your website visitors. Penguin hates crappy content that is either cloaked or keyword diluted so produce only good content that satisfies the thirst for knowledge of online users.

Work with a reliable white hat SEO company in Singapore to plan your Internet marketing strategy.




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