"What is SEO?" you might ask. Simply put, Search Engine Optimization (S.E.O), is a complicated, ever changing process, designed to get your web pages to land Top 10 in Google (the 1st page) whenever someone uses Google to search for what you do. And do not forget that is 90+% of Australian online searches.
The only consistent thing about the way search engines choose whether your web pages land on their first page is that what works really well today possibly will not work so well tomorrow.
That's the reason why you need experienced search marketing execs who keep their fingers on the heart beat of the top search engines. If Google hiccups, we know about it. If Yahoo! Gets dour, we'll coax those rankings back to the 1st page.
Working with search engines is a long term, high maintenance relationship and we're dedicated to handling that relationship so you do not have to, and at an investment you can feel good about.
A rather more efficient kind of marketing
In responding to the question,"What is Search Engine Optimisation?" we answer SEO is only the latest form of advertising. The difference is that SEO is much cheaper, cheaper and much more efficient.
Why? Because in advertising, whether it's newspapers, Television, radio or phonebooks "you are paying to have your message delivered to thousands, or even many thousands, of customers.
The actuality is you just need to get to the folks who require your services right now. Today. As an example, in my area, there are around 160 folks who need carpet laying each day. But if you publicize in the paper you will be paying them to take your message to over 500,000 people. It's a really wasteful way to publicize.
Even a reasonable 10 cm x 3 column is going to cost $800-$1200 every Saturday. That is anywhere between $3000 and $4800 each month of your life. But you can optimise your website for a bit less than $500 a month.
Here's why S.E.O is the best method of marketing
- Because 90+% of Australians use Google when they search for something online:
- It makes much more sense to get your website landing Top 10 in Google search results.
- It makes much more sense to target your marketing only at the folks that need your services.
It makes much more sense to spend $400 and reach more folk than if you spend $2500.
The only consistent thing about the way search engines choose whether your web pages land on their first page is that what works really well today possibly will not work so well tomorrow.
That's the reason why you need experienced search marketing execs who keep their fingers on the heart beat of the top search engines. If Google hiccups, we know about it. If Yahoo! Gets dour, we'll coax those rankings back to the 1st page.
Working with search engines is a long term, high maintenance relationship and we're dedicated to handling that relationship so you do not have to, and at an investment you can feel good about.
A rather more efficient kind of marketing
In responding to the question,"What is Search Engine Optimisation?" we answer SEO is only the latest form of advertising. The difference is that SEO is much cheaper, cheaper and much more efficient.
Why? Because in advertising, whether it's newspapers, Television, radio or phonebooks "you are paying to have your message delivered to thousands, or even many thousands, of customers.
The actuality is you just need to get to the folks who require your services right now. Today. As an example, in my area, there are around 160 folks who need carpet laying each day. But if you publicize in the paper you will be paying them to take your message to over 500,000 people. It's a really wasteful way to publicize.
Even a reasonable 10 cm x 3 column is going to cost $800-$1200 every Saturday. That is anywhere between $3000 and $4800 each month of your life. But you can optimise your website for a bit less than $500 a month.
Here's why S.E.O is the best method of marketing
- Because 90+% of Australians use Google when they search for something online:
- It makes much more sense to get your website landing Top 10 in Google search results.
- It makes much more sense to target your marketing only at the folks that need your services.
It makes much more sense to spend $400 and reach more folk than if you spend $2500.
About the Author:
John Wright's works are in books, articles and websites all around the world. Read more: Best SEO Services or What is SEO??.
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