Pay-per-click, S.E.O and Landing Pages in Digital Marketing

By Abel Pardo


Selling, PPC and lander pages

In Digital Promoting one of the most important things we ought to know is how to get profitability. Landers are one of the solutions when developing PPC or SEO strategies.

A Landing-page is, simply, the page into our internet site where visitors access, and BTW, the current page has its own properties and may be take in count in our Online Marketing design.







Landing-pages and Pay-per-click

Lander pages are the main and most important base for developing a good Pay-per-click campaign. You have got to search, test, control, and measure everything that you're doing in PPC to know if your keywords are working or not.

In Pay per click you've got to select 3 main strategies:

1) What are your keywords going to be

2) What's your chosen market

3) What's you objective public

The landing page must be fully organised,designed and targeted on the product, service or idea that we raised thru the bond by which PPC visitors arrive. If we want to promote "Top Seal" as keyword, we need to know if top, seal or top seal have traffic and how strong our possible competence are.





SEO and keywords

Keywords are the difference between success and fail in SEO. If we don't choose the right keywords, we develop a superb internal and external SEO, get thousands of links and lots of quality ones, but the words we chase aren't the right ones due to traffic or conversion rates, our work have been sunk.

By the way, we need to select keywords carefully, not just testing them into PPC, but also making a Promoting study about the likelihood we have in Google for getting the main positions.

Conclusions about PPC, SEO and conversions with landers

SEO, PPC and keywords are the tools we have for developing a superb selling page. Conversion is the guide-objective and all, together, is the difference between conversion or not, clients or not and money or not.

Do you like success? Then remember: keywords, conversions, PPC, S.E.O and landing pages. These are the straightforward elements for the golden key in Digital Marketing.




About the Author:



No comments:

Post a Comment