A business with no customers is a doomed enterprise. It can be kind of hard to retain your customers and keep them coming back. But the initial process of getting them isn't usually that tough.
Peter Drucker, a man very skilled at management, made a very insightful statement once regarding this. He said that the function of a business is not to maximize profit but to keep the customers you get. Using this logic, a business is probably failing if it cannot retain customers, even if it is always getting new ones.
Acquiring new customers can be extremely expensive; acquisition costs are known to be one of the most expensive components of a business. But you can make some of that money back by retaining customers, which does not take as much money. There are several ways to keep a stable client base and reduce your long-term costs.
1. Treat the customer as an individual, not a piggy bank. Respect them as people and listen to their concerns.
Doing this is the first step to providing flawless customer service. It gains the trust of your customers and makes them feel comfortable enough to even recommend you to their friends.
The free marketing you will receive from happy and satisfied customers will drive more and more clients your way.
2. Let your services or products speak for themselves. Doing what you do well is probably the best way to make sure customers always want to come back for more.
3. Performing surveys can give you great insight is the desires and needs of your customer base. It gives you ideas on what you can improve, and what you're already doing well.
Peter Drucker, a man very skilled at management, made a very insightful statement once regarding this. He said that the function of a business is not to maximize profit but to keep the customers you get. Using this logic, a business is probably failing if it cannot retain customers, even if it is always getting new ones.
Acquiring new customers can be extremely expensive; acquisition costs are known to be one of the most expensive components of a business. But you can make some of that money back by retaining customers, which does not take as much money. There are several ways to keep a stable client base and reduce your long-term costs.
1. Treat the customer as an individual, not a piggy bank. Respect them as people and listen to their concerns.
Doing this is the first step to providing flawless customer service. It gains the trust of your customers and makes them feel comfortable enough to even recommend you to their friends.
The free marketing you will receive from happy and satisfied customers will drive more and more clients your way.
2. Let your services or products speak for themselves. Doing what you do well is probably the best way to make sure customers always want to come back for more.
3. Performing surveys can give you great insight is the desires and needs of your customer base. It gives you ideas on what you can improve, and what you're already doing well.
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