The bounce rate is a unique measurement. It doesn't have an equivalent meaning everywhere.
1. A lot of people define a bounce rate as the number of readers who get out of a landing page straight away without doing any other actions on-site.
2. Other people define the bounce rate as the portion of readers who have been to one web page on a website and haven't done any other thing there.
It almost all depends on the web page and various other circumstances what a bounce rate implies and what a high bounce rate is. By way of example the e-commerce websites I have optimized for obtained bounce rates somewhere around 20% - 25%. Why? The traffic they gotten was especially highly targeted. In other words, the people got precisely what they expected.
On the other hand, the blogs I personally own and also write for have higher bounce rates of 40 to 60%. Why? People looking at blogs are usually casual readers, this is especially true when arriving from social media websites. They look at a post fast and make a decision whether they really want to read it or not.
And so depending on the context your bounce rate of 50% might be bad, fine or perhaps fantastic.
Your bounce rate can give you critical insights into your readers expectations. A smaller bounce rate can greatly enhance the conversion rate and additionally the return on investment. Which means that, as an SEO I have to deal with bounce rates sometimes. What good is it to have enormous quantities of traffic when 90% of them simply just create load on the web server without actually looking at your website?
The ideal question is "what does my bounce rate seriously mean?"
Figuring out the meaning of your bounce rate is the most important point on making improvements to it. It enables you to find out whether or not you in fact need to try to improve it. On the other hand you could possibly block a small number of traffic sources or simply get rid off a website page that brings about unwanted load.
1) For starters find out your webpage or website type plus its objective:
* Is your web-site a one-page-wonder like a microsite? * Is you web page an online business website where you sell goods on the same exact domain? * Is your web page a news site where most people search for information from it?
2) And after that research what types of queries lead to your website. The search engines are used most commonly for the 3 different kinds of queries:
* navigational types (people that type craigslist and ebay, facebook or myspace etc. in the internet browser address bar or search engine) * informative types (people that search for distinct material on a given topic area. * commercial types (people needing to spend money on a product or service)
Navigational queries usually have the lowest bounce rate whenever site visitors find what they are looking for.
In the event that you start searching for Facebook you like to find yourself on it once you type it. Facebook very likely has a pretty lowered bounce rate from all these queries. One of my own blogs has a high ranking for the keyword Facebook and I get quite a lot of guests who seem to search for Facebook on it. Almost all of them bounce in fact.
Commercial queries feature a low bounce rate whenever users get the services or products they are after.If perhaps it's not 20% you may perhaps want to take a look at whether or not the merchandise you are providing are the products visitors prefer to pay for.
Informational queries encourage the most fickle visitors to your web-site. They typically really don't know if they genuinely search for what you are writing about.
3) Lastly, think about the exact ways you want users to take action on your blog, do you wish to have them to visit long and look at all kinds of webpages or perhaps even do you opt for a instant conversion?
A webpage that gets money simply by ad impressions needs you to continue to be for as long as possible and to click as regularly. This is exactly why image galleries on these kinds of web-sites are likely to present only an individual picture per page. They really want you to see 10 adverts as opposed to one.
Now that you have a far better understanding of precisely what your bounce rate means, you could start off improving upon your bounce rate or you might place emphasis on various other parts of complex on-site SEO.
So don't forget to ask yourself: What precisely does my own bounce rate simply mean before you start making an effort to start to improve it.
1. A lot of people define a bounce rate as the number of readers who get out of a landing page straight away without doing any other actions on-site.
2. Other people define the bounce rate as the portion of readers who have been to one web page on a website and haven't done any other thing there.
It almost all depends on the web page and various other circumstances what a bounce rate implies and what a high bounce rate is. By way of example the e-commerce websites I have optimized for obtained bounce rates somewhere around 20% - 25%. Why? The traffic they gotten was especially highly targeted. In other words, the people got precisely what they expected.
On the other hand, the blogs I personally own and also write for have higher bounce rates of 40 to 60%. Why? People looking at blogs are usually casual readers, this is especially true when arriving from social media websites. They look at a post fast and make a decision whether they really want to read it or not.
And so depending on the context your bounce rate of 50% might be bad, fine or perhaps fantastic.
Your bounce rate can give you critical insights into your readers expectations. A smaller bounce rate can greatly enhance the conversion rate and additionally the return on investment. Which means that, as an SEO I have to deal with bounce rates sometimes. What good is it to have enormous quantities of traffic when 90% of them simply just create load on the web server without actually looking at your website?
The ideal question is "what does my bounce rate seriously mean?"
Figuring out the meaning of your bounce rate is the most important point on making improvements to it. It enables you to find out whether or not you in fact need to try to improve it. On the other hand you could possibly block a small number of traffic sources or simply get rid off a website page that brings about unwanted load.
1) For starters find out your webpage or website type plus its objective:
* Is your web-site a one-page-wonder like a microsite? * Is you web page an online business website where you sell goods on the same exact domain? * Is your web page a news site where most people search for information from it?
2) And after that research what types of queries lead to your website. The search engines are used most commonly for the 3 different kinds of queries:
* navigational types (people that type craigslist and ebay, facebook or myspace etc. in the internet browser address bar or search engine) * informative types (people that search for distinct material on a given topic area. * commercial types (people needing to spend money on a product or service)
Navigational queries usually have the lowest bounce rate whenever site visitors find what they are looking for.
In the event that you start searching for Facebook you like to find yourself on it once you type it. Facebook very likely has a pretty lowered bounce rate from all these queries. One of my own blogs has a high ranking for the keyword Facebook and I get quite a lot of guests who seem to search for Facebook on it. Almost all of them bounce in fact.
Commercial queries feature a low bounce rate whenever users get the services or products they are after.If perhaps it's not 20% you may perhaps want to take a look at whether or not the merchandise you are providing are the products visitors prefer to pay for.
Informational queries encourage the most fickle visitors to your web-site. They typically really don't know if they genuinely search for what you are writing about.
3) Lastly, think about the exact ways you want users to take action on your blog, do you wish to have them to visit long and look at all kinds of webpages or perhaps even do you opt for a instant conversion?
A webpage that gets money simply by ad impressions needs you to continue to be for as long as possible and to click as regularly. This is exactly why image galleries on these kinds of web-sites are likely to present only an individual picture per page. They really want you to see 10 adverts as opposed to one.
Now that you have a far better understanding of precisely what your bounce rate means, you could start off improving upon your bounce rate or you might place emphasis on various other parts of complex on-site SEO.
So don't forget to ask yourself: What precisely does my own bounce rate simply mean before you start making an effort to start to improve it.
About the Author:
One of the most confusing parts of website analytics is often the bounce rate. Visit my blog to learn more about interpereting your bounce rate and for further information on web marketing strategies that can greatly improve your SEO campaigns.. Check here for free reprint license: Learn What Your Bounce Rate Means.
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