How To Improve Mobile Catering: Improvements In The Menu

By Mathew Tomlinson

When spring comes, it means it's time to prepare ourselves for the new season and refresh our mobile catering businesses to hit the festival circuit one more time. Fill up the tires, check the oil and slap on a new layer of paint, and you're ready to go. All vehicle maintenance is mechanical, but your customers aren't. Take their needs into consideration when you develop this year's menu.

In order to keep long lines of customers threading out from your mobile catering business, you're going to have to keep them happy by producing a menu they'll warm up to. The only way you'll stay in the black is by taking their needs into consideration, so make sure you're up on what's new and that you address these changes immediately.

The society in which we live is constantly changing, their tastes so fickle that what sold well last week won't necessarily be all the rage today. To put things in perspective, McDonalds opened its first store in 1940, serving primarily hamburgers and fries. Over the past sixty nine years, they've expanded their menu to include an assortment of shakes, desserts, chicken, fish and pies, even going so far as to incorporate salads and low fat alternatives for the veggie-conscious population of today. On top of all this, most fast food providers include calorie counts of each of their meals to help weight watching customers.

All these changes are important to contemplate with your mobile catering, as well. These days, people want to eat organic foods and healthier and diverse experiences. Trans fat is eliminated from today's fast food establishments, and oil and grease amounts have been reduced. These changes in the fast food climate offer numerous exciting offers for menus of mobile catering businesses.

With such a wealth of options available, mobile catering companies must take care to pick the right items for the right clientele. Buying too wide a selection of food will result in loads of food left unsold, while the popular items will sell out rapidly. Another problem you'll be faced with is that each customer will demand more time from your employees. This can result in a major economic drain on your mobile catering finances.

To avoid these problems but still offer new health conscious foods, purchase foods with long shelf lives that need no preparation from employees. Try fruit flavored yogurts and prepackaged energy bars -- these two items taste great and are simple to maintain. The best part is that they are quite healthy for consumers, and thus help provide your mobile catering company with a clean image that will help promote healthy living. These days, you can't go too far in this direction, so push the health angle and differentiate yourself from other businesses with a customer friendly push.

You're going to have to keep your customers happy to have any success in mobile catering, but it doesn't have to be difficult. Simply add a few simple items as a healthy alternative to your normal meals and you'll widen your appeal without loading your company down with unwanted food. If your customers want something extra, go the extra mile. You'll be glad you did.

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