Hundreds of thousands of results will appear before the user on searching for a well known topic on any search engine. In this situation, the techniques which enable a company to be displayed in the first few results for a search using a particular word is called Search Engine Optimization or SEO. Getting to the top of a web search means more traffic for your website, leading to more business, and that is why SEO has attained such popularity in the last few years.
There are two kinds of SEO - white hat and black hat. Black hat means use of techniques, which are usually not approved of, for making a site feature in top results. In contrast, white hat SEO abides by all the rules prescribed by the search engines and concentrates on the methods which are commonly approved of.
To connect a specific web page to a particular keyword, the search engines in the past used the Meta data of the page that has been made a part of the code of that page. But, nowadays, most search engines have started using complicated algorithms which assess around two hundred different parameters to rank search results.
SEO specialists try to find out the relevance of many elements in the search algorithms and keep in touch with the newest modifications that are brought about by different search engines. This knowledge assists them in improving the SEO strategies for their clients to propel them to figure in top results of popular keywords. Some time back, when the search engines relied upon Meta data and the text on the page, this process needed taking care of the Meta tags and ensuring a reasonable frequency with which a keyword existed on the page.
Although these aspects are crucial even today, the popularity of the web page is now more significant for the search engines. The popularity of a web page is judged based on the number of links to it from other web pages. Every single link is hence taken as a vote for the page and the algorithm becomes democratic in essence. Because of this, now SEO has to concentrate on offsite techniques as well, such as providing content for free to get inbound links and establishing a presence on online hubs for social interaction, such as blogs, forums etc.
The crucial aspect of SEO to be always remembered is that it is not a one time activity. The field is always changing and your strategies have to adapt to those changes. That is the reason why it is so critical to engage an experienced SEO consultant to assist you.
There are two kinds of SEO - white hat and black hat. Black hat means use of techniques, which are usually not approved of, for making a site feature in top results. In contrast, white hat SEO abides by all the rules prescribed by the search engines and concentrates on the methods which are commonly approved of.
To connect a specific web page to a particular keyword, the search engines in the past used the Meta data of the page that has been made a part of the code of that page. But, nowadays, most search engines have started using complicated algorithms which assess around two hundred different parameters to rank search results.
SEO specialists try to find out the relevance of many elements in the search algorithms and keep in touch with the newest modifications that are brought about by different search engines. This knowledge assists them in improving the SEO strategies for their clients to propel them to figure in top results of popular keywords. Some time back, when the search engines relied upon Meta data and the text on the page, this process needed taking care of the Meta tags and ensuring a reasonable frequency with which a keyword existed on the page.
Although these aspects are crucial even today, the popularity of the web page is now more significant for the search engines. The popularity of a web page is judged based on the number of links to it from other web pages. Every single link is hence taken as a vote for the page and the algorithm becomes democratic in essence. Because of this, now SEO has to concentrate on offsite techniques as well, such as providing content for free to get inbound links and establishing a presence on online hubs for social interaction, such as blogs, forums etc.
The crucial aspect of SEO to be always remembered is that it is not a one time activity. The field is always changing and your strategies have to adapt to those changes. That is the reason why it is so critical to engage an experienced SEO consultant to assist you.
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