Many service professionals wonder if the Internet really can work for them to attract more clients and sell more information products. The answer is yes... IF you have a process and understand how visitors approach your own website. The truth is, your online copywriting begins with your home page. When prospective clients first arrive on your website, you have to offer three critical pieces of information to move them from visitors to prospects.
show how you address their needs. Online buyers don't act like mall shoppers. In a shopping mall, you might discover a store you've never noticed before. You might decide you really are in the market for a new cat toy, a sweater for your daughter in college or even a gadget that does something you never imagined.
Search Engine Marketing The search engines are the most popular way for people to find what they are looking for on the internet. Billions of searches are done each day, and millions of visitors are sent to deserving websites. Anyone who has a website needs to take time to get recognized, listed, and ranked by the search engines. SEO takes time to master and to practice, but the result it an automated source of free and targeted website traffic.
Article Submissions Article marketing can be another great way to drive extra traffic to your website. Article marketing actually has two traffic benefits. For starters, anyone who reads your article can follow a link to your website. And secondly, your articles provide valuable inbound links from credible websites to yours, which is one of the biggest components of search engine optimization. Write short articles (about 500 words) on topics that will attract your websites target audience. You can submit your articles to various free article sites which can lead to a nice traffic and search engine ranking boost.
Another really great way to get recognized as an expert in your field and have traffic funneled to your website is through the use of videos. Video is fast becoming the best way to promote yourself online and make people aware of your website and what you have to offer. With sites like YouTube making it really easy to get your videos online more and more people are starting to use this method to drive eager buyers to their sites every day.
Use a Blog/RSS There are two levels of traffic, unique visitors and return visitors. Both are great and both are essential to a long term thriving e-business site. Unique visitors are the ones that you get from your website marketing efforts. However, if you play your cards right you can turn this into a repeat visitor who will come back to your site over and over again. A blog with an RSS feed is a perfect way to establish a large following of return traffic. Make it easy to sign up for your blog or to subscribe to your feed, and then make sure that you regularly provide new and updated content that your visitors can enjoy.
show how you address their needs. Online buyers don't act like mall shoppers. In a shopping mall, you might discover a store you've never noticed before. You might decide you really are in the market for a new cat toy, a sweater for your daughter in college or even a gadget that does something you never imagined.
Search Engine Marketing The search engines are the most popular way for people to find what they are looking for on the internet. Billions of searches are done each day, and millions of visitors are sent to deserving websites. Anyone who has a website needs to take time to get recognized, listed, and ranked by the search engines. SEO takes time to master and to practice, but the result it an automated source of free and targeted website traffic.
Article Submissions Article marketing can be another great way to drive extra traffic to your website. Article marketing actually has two traffic benefits. For starters, anyone who reads your article can follow a link to your website. And secondly, your articles provide valuable inbound links from credible websites to yours, which is one of the biggest components of search engine optimization. Write short articles (about 500 words) on topics that will attract your websites target audience. You can submit your articles to various free article sites which can lead to a nice traffic and search engine ranking boost.
Another really great way to get recognized as an expert in your field and have traffic funneled to your website is through the use of videos. Video is fast becoming the best way to promote yourself online and make people aware of your website and what you have to offer. With sites like YouTube making it really easy to get your videos online more and more people are starting to use this method to drive eager buyers to their sites every day.
Use a Blog/RSS There are two levels of traffic, unique visitors and return visitors. Both are great and both are essential to a long term thriving e-business site. Unique visitors are the ones that you get from your website marketing efforts. However, if you play your cards right you can turn this into a repeat visitor who will come back to your site over and over again. A blog with an RSS feed is a perfect way to establish a large following of return traffic. Make it easy to sign up for your blog or to subscribe to your feed, and then make sure that you regularly provide new and updated content that your visitors can enjoy.
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