What Is Your Alexa Rank and Should You Care?

By Jennifer Provencio


Wikipedia says that Alexa Internet, Inc. is a California based subsidiary of Amazon.com. The toolbar and website is what Alexa is known for. Alexa is basically a list of the most highly visited websites on the internet. Its ranked by traffic. The lower your Alexa ranking number, the more visited your site.

So what are the most heavily visited sites on the web? Number 1 is Google, number 2 is Facebook, number 4 is Yahoo, and number 9 is Twitter. Most likely your site will never compete with these sites. Regardless, you should have a clear understanding of how Alexa rankings work.

If you do not have the Alexa Toolbar installed, then go to the Alexa website and download it. The toolbar is simple to install. Once you have it installed there will be an Alexa button on your browser's toolbar. All you have to do is click on that button to get a site's ranking. The advantages of installing this on your browser is that every time you visit your own site it will increase your rankings.

Unfortunately this Alexa toolbar doesn't work with all internet browsers. This makes the data limited to the people who are using the most popular browsers such as Chrome and Firefox. Something else to consider is that data is also limited by the number of people who are using the toolbar.

You really need to ask yourself how important is it to know your Alexa ranking and try to rank low. You should have some sort of measuring tool for your sites. Many use the Google Page Rank. I love this tool, however, you will only rank if you are the top 10. With Alexa ranking, they will show you where you are even if you do not like the results. When I first started blogging, my ranking was around 25 million. After 3-4 weeks it was around 5 million.

Another method to increase your Alexa ranking is to add the Alexa widget to your blog. This tracks the visitors to your site and will help your Alexa rank.

If you want to generate leads for your site and get more visitors, then you need to get a better Alexa rank. If you are anything like me, you are probably wondering what a good Alexa ranking is, right? Many people say that it should be below 100,000. My opinion is, you need to beat your competition. So find out what rank they are and aim to get more traffic then they have. To check out your rank and the rank of others, simply Google "My Alexa Ranking" and you will see many sites where you can check this.




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