Email Newsletters have become an important strategy for the internet marketers. This forced many business people to use this effective technique. Even though email newsletters offer many advantages, you have got some disadvantages too. It is always good for a beginner to understand the pros and cons of the email newsletter and then use it in their campaign.
The Pros
Email newsletters make your communication channel easy. This method carries your message swiftly to the customers and helps you to build a healthy bond between you and your customer. If you use newsletter, you are assured for good volume of web traffic.
Newsletter helps you to have regular contact with your customers. Since, the newsletters are sent in regular intervals, sometime weekly once twice or monthly once you will be easily remembered by the customer. This consistency helps you to make your one time customer into a long term customer.
The newsletter is a networking platform which increases your sales pitch. Other than subscribers, the newsletters will be received by some business people who are interested in the same product. So, through this you have chance to develop your business.
The newsletters are easy to dispatch. You can deliver hundreds of newsletters in seconds which is not possible through traditional posting. Also traditional postal takes more time and days to reach the subscriber, hence it partially affect your business.
The email newsletter is very cheap when compared with the printed newsletter. Here you are not going to send the email newsletter manually as you do in traditional delivery. The email newsletter is written and the time is set on which the newsletter has to be sent. So, even in your absence the autoresponder will forward the email newsletter to the subscribers in your list at the date and time set by you. So, you don't require much manpower to implement this strategy.
The Cons
The email newsletter should be sent in time, otherwise your reputation will be spoiled. Most of the internet marketers commit the date and timing to their customers. But some time they will not be able to keep up their promise, because they could not write the newsletter. These cons will severely affect your business.
Some time the email newsletters cannot be prepared as you think. You will have some additional news to add, but if you add it in the email newsletter it may become very lengthy. Remember, most of the customers prefer to read the newsletter that is short and crisp.
Not all the recipients are likely to read your newsletter. Most of the subscribers just delete newsletter without reading it and send it to trash folder. But, if you use an advanced autoresponder, you find out the people who are opening your email and who is not.
The one more disadvantage which I noticed in the newsletter is spam. At present all the email servers have spam filter and this filter sometime directs your newsletter to the spam folder. If your newsletter goes to the spam folder, then there is only less chance for your email newsletter gets opened by the customer.
The Pros
Email newsletters make your communication channel easy. This method carries your message swiftly to the customers and helps you to build a healthy bond between you and your customer. If you use newsletter, you are assured for good volume of web traffic.
Newsletter helps you to have regular contact with your customers. Since, the newsletters are sent in regular intervals, sometime weekly once twice or monthly once you will be easily remembered by the customer. This consistency helps you to make your one time customer into a long term customer.
The newsletter is a networking platform which increases your sales pitch. Other than subscribers, the newsletters will be received by some business people who are interested in the same product. So, through this you have chance to develop your business.
The newsletters are easy to dispatch. You can deliver hundreds of newsletters in seconds which is not possible through traditional posting. Also traditional postal takes more time and days to reach the subscriber, hence it partially affect your business.
The email newsletter is very cheap when compared with the printed newsletter. Here you are not going to send the email newsletter manually as you do in traditional delivery. The email newsletter is written and the time is set on which the newsletter has to be sent. So, even in your absence the autoresponder will forward the email newsletter to the subscribers in your list at the date and time set by you. So, you don't require much manpower to implement this strategy.
The Cons
The email newsletter should be sent in time, otherwise your reputation will be spoiled. Most of the internet marketers commit the date and timing to their customers. But some time they will not be able to keep up their promise, because they could not write the newsletter. These cons will severely affect your business.
Some time the email newsletters cannot be prepared as you think. You will have some additional news to add, but if you add it in the email newsletter it may become very lengthy. Remember, most of the customers prefer to read the newsletter that is short and crisp.
Not all the recipients are likely to read your newsletter. Most of the subscribers just delete newsletter without reading it and send it to trash folder. But, if you use an advanced autoresponder, you find out the people who are opening your email and who is not.
The one more disadvantage which I noticed in the newsletter is spam. At present all the email servers have spam filter and this filter sometime directs your newsletter to the spam folder. If your newsletter goes to the spam folder, then there is only less chance for your email newsletter gets opened by the customer.
About the Author:
Dhruv Patel is a customer of HostGator. He has created web site to give tutorials on HostGator and to promote HostGator. You can get detailed information about hostgator coupon code 2011 there.
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