There are three components that make up a niche mini web site. Niche mini site is powerful and it only need to three pages to build. This type of site should include a sales page, a payment processing page and an order fulfillment page. Here is a closer look at each of these pages:
1 - The sales page.
In the sales page is where you need to get inside the customer's head to give them what they need. When customers come to your sales page they will only have two options - leave or buy. Needless to say, you want the customers to stay and buy.
Now that we know what we want to accomplish lets see how we will do this.
The headline is where you need to state a strong and compelling benefit that your customers will receive from purchasing your product or service.
Next is the introduction wherein you have to explain how your product or service can solve the customer's concern. Don't mention what you are selling, you just have to make your customer feel comfortable as they figure out you're there to help them with their concern.
Now is the time to make known your the product or service. The first being a visual representation of your product or service and the second a description of your product or service and how it solves the problems that you have mentioned earlier.
The visual representation is especially important if you are selling an electronic downloadable product. The visual representation can be a picture created to look like a physical book (e-book) or a box shot that the physical software product would be packaged in.
Testimonials from the customers are very important because it will strongly motivate someone unsure about the service or product. After you have introduced your product or service you should display any testimonials you might have received from your customers.
When you first start promoting the product or service, it is very likely that you won't have any testimonials to put on the sales page, leaving you with two options. First - Don't include a testimonial section in the beginning. Or offer your product for free or a reduced price in exchange for a customer testimonial.
Next is to create a desire for your product or service listing how to benefit from it
Remember to include a "Call to Action". In this section you will ask your customer to buy your product or service. You might want to include a few free bonuses, make your offer the best deal in town. Many individuals also like to include a deadline, which could motivate some undecided customers to buy the product.
Buying on the Internet is still very new to a lot of people, so always offer a good guarantee to put your customers at ease.
You have to summarize the offer and state the huge benefiy once again in the last part of your sales page.
1 - The sales page.
In the sales page is where you need to get inside the customer's head to give them what they need. When customers come to your sales page they will only have two options - leave or buy. Needless to say, you want the customers to stay and buy.
Now that we know what we want to accomplish lets see how we will do this.
The headline is where you need to state a strong and compelling benefit that your customers will receive from purchasing your product or service.
Next is the introduction wherein you have to explain how your product or service can solve the customer's concern. Don't mention what you are selling, you just have to make your customer feel comfortable as they figure out you're there to help them with their concern.
Now is the time to make known your the product or service. The first being a visual representation of your product or service and the second a description of your product or service and how it solves the problems that you have mentioned earlier.
The visual representation is especially important if you are selling an electronic downloadable product. The visual representation can be a picture created to look like a physical book (e-book) or a box shot that the physical software product would be packaged in.
Testimonials from the customers are very important because it will strongly motivate someone unsure about the service or product. After you have introduced your product or service you should display any testimonials you might have received from your customers.
When you first start promoting the product or service, it is very likely that you won't have any testimonials to put on the sales page, leaving you with two options. First - Don't include a testimonial section in the beginning. Or offer your product for free or a reduced price in exchange for a customer testimonial.
Next is to create a desire for your product or service listing how to benefit from it
Remember to include a "Call to Action". In this section you will ask your customer to buy your product or service. You might want to include a few free bonuses, make your offer the best deal in town. Many individuals also like to include a deadline, which could motivate some undecided customers to buy the product.
Buying on the Internet is still very new to a lot of people, so always offer a good guarantee to put your customers at ease.
You have to summarize the offer and state the huge benefiy once again in the last part of your sales page.
About the Author:
Social Media Marketing is indeed a fantastic tactic to improve brand awareness, opportunities and sales of your company through social media channels and also by doing visual presentations such as Video Marketing, which induces awareness regarding the business and its services and products.
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