Know The Things That Matter To Improve Search Ranking In Yahoo

By Aaron Kato


Ranking in Yahoo was a top priority by online businesses then as it was the No 1 search engine preferred by people worldwide. But today Yahoo has dropped to being the No. 2 search engine, and is actually being overtaken by another search engine, Baidu.

Yet many still find it important and useful to improve search ranking in Yahoo, especially in Asia. This is because a huge number of online visitors prefer to use Yahoo over Google. For instance, in Singapore over twenty percent of one's free search traffic can come from Yahoo. Hence ranking high in Yahoo is still worth the time and effort.

In order to speed up your Yahoo ranking you have to consider a number of things. The following tips are useful to help you learn how to improve search ranking in Yahoo effectively and fast.

1. Create lots of backlinks. Yahoo loves backlinks and is not that fussy when it comes to their quality. Quantity matters more than quality in Yahoo. On the other hand, Google is very particular about the quality of backlinks. Sites that have thousands of backlinks can outrank a site with less in Yahoo, but Google is a different story.

If you wish to see long term results in terms of search engine ranking, always go for quality with your links, whether in Yahoo or Google. You can use content articles to produce backlinks and not low quality links, which is a sure way to improve search ranking in Yahoo.

2. Use XML. Remember Yahoo is slow and lazy so you need to think of ways to make its life easier. Both Google and Yahoo love sitemaps but Google does not reply on them where Yahoo being a bit more lazy than Google does.

Yahoo uses the XML site maps a lot more than Google to tell it what new pages have been added or updated on the site. It is important to create an XML sitemap for your website, and add a robots.txt file to help search engine spiders locate your XML sitemap.

Creating a Yahoo Sitemaster account is another way for your website to improve search ranking in Yahoo. Letting Yahoo know the site map location will "wake it up" and make the ranking process faster.




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