E-Commerce is the term used to describe all electronic commerce that takes place on the Internet. This includes buying and selling of any good or service you can find on the Internet. To succeed in E-Commerce you will need to find the right platform, the right server, and you will need data analytics (DA) to make the most informed choices possible.
Choosing A Platform
Today, people can run any kind of business on the Internet. To make sales you will need to find the right platform for your business. Your platform is your online shopping cart, the software that allows shoppers to perform transactions on your website. Without your platform E-Commerce is impossible. To choose the right platform keep the following in mind.
You should make sure that your platform vendor does not run any outside ads during your customer's transactions. It is, after all, your website, your business, and you should have control of what your customers see on it. It is also important to make sure that your platform runs a real time shopping cart. By 'real time' it means that the shopping cart displays a running total for the customer to see from the beginning to the end of the transaction. This will result in increased sales. Be sure that the platform you choose supports all of the major credit cards as well as PayPal so as not to alienate any potential customers. When you choose your platform you are, in fact, opening an online store. You will want it to be a convenient and simple process for your customers.
Your Server Options
Most business accounts are set up by web hosting companies on what is known as a shared server. Basically, this means that you share a hard drive and bandwidth with many of their other clients. Shared servers can lead to problems including possible security issues and traffic bottlenecks due to insufficient bandwidth to support the traffic on your site. These issues mean lost customers and lost revenue. To solve these problems you should consider getting on a dedicated server.
On a dedicated server, the hard drive and bandwidth serve only your business. This increases the security of your website, the storage space available for website pages, images and video, and the ability to support increased traffic with better responsiveness. Dedicated servers do cost more than shared servers but the improved sales and customer experience should more than make up for the increase in costs.
Data Analytics
Data analytics is the science of data analysis as it impacts relevant business models and the making of informed decisions. Essentially, traffic patterns and customer behavior is analyzed for patterns that can be used to make certain business decisions. This data can be used in making decisions like where to put advertising dollars or what content gets the best response.
For E-Commerce, the best platform, server and the use of analytics are essential ingredients for your success.
Choosing A Platform
Today, people can run any kind of business on the Internet. To make sales you will need to find the right platform for your business. Your platform is your online shopping cart, the software that allows shoppers to perform transactions on your website. Without your platform E-Commerce is impossible. To choose the right platform keep the following in mind.
You should make sure that your platform vendor does not run any outside ads during your customer's transactions. It is, after all, your website, your business, and you should have control of what your customers see on it. It is also important to make sure that your platform runs a real time shopping cart. By 'real time' it means that the shopping cart displays a running total for the customer to see from the beginning to the end of the transaction. This will result in increased sales. Be sure that the platform you choose supports all of the major credit cards as well as PayPal so as not to alienate any potential customers. When you choose your platform you are, in fact, opening an online store. You will want it to be a convenient and simple process for your customers.
Your Server Options
Most business accounts are set up by web hosting companies on what is known as a shared server. Basically, this means that you share a hard drive and bandwidth with many of their other clients. Shared servers can lead to problems including possible security issues and traffic bottlenecks due to insufficient bandwidth to support the traffic on your site. These issues mean lost customers and lost revenue. To solve these problems you should consider getting on a dedicated server.
On a dedicated server, the hard drive and bandwidth serve only your business. This increases the security of your website, the storage space available for website pages, images and video, and the ability to support increased traffic with better responsiveness. Dedicated servers do cost more than shared servers but the improved sales and customer experience should more than make up for the increase in costs.
Data Analytics
Data analytics is the science of data analysis as it impacts relevant business models and the making of informed decisions. Essentially, traffic patterns and customer behavior is analyzed for patterns that can be used to make certain business decisions. This data can be used in making decisions like where to put advertising dollars or what content gets the best response.
For E-Commerce, the best platform, server and the use of analytics are essential ingredients for your success.
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