Useful Pointers To Help You Operate Your Popular Education Guide Website

By Bart Gibson


A school comparison website can either cost you money or make you money. How can you make money with your website? Using online marketing is the initial step to have your education site make you money. Use these important steps to have your website make money for you.

Screens on smart phones are smaller than average computer screens so you have to pick and choose what you want on the mobile site. Mostly show them content that they are looking for and save the interactive aspect for the full site. It's less likely that people will interact with your site on their phones.

Contests are a great way for users to get involved in your school comparison website. Think of one where you can also benefit from it except attracting more traffic, which is your main goal of course. Having a photo contest where guests submit their photos for entry will be a great way for you to get free images to use on your pages. You may even get some quality photos from it. Don't forget about the prize, though.

Don't expect to have hundreds of visitors to your school comparison website from day one. Traffic to your site will take time in developing to a huge number. But don't lose heart and keep posting good content and keep up with the marketing part. Eventually you will see your efforts will reap in the dividends.

When you upload content onto your school comparison website use your content to associate yourself with heavy-hitters in your industry. Link to you and review their posts on your website. A good way to circulate your name is to make intelligent comments under major stories on popular sites. When you have a business giving your name out there can be very important.

Check your analytics and statistics of your school comparison website on a regular basis. By keeping track of the popularity of your website, you'll be able to determine which areas are doing well and which you have to work on. This also gives you valuable information about how your users are coming in, where your users are going, and how many of them came into your education site.

If you have a 'Contact us' page on your school comparison website, you should ensure user-friendliness in all the fillable fields. If there is no blinking cursor in the active field, then that field should be highlighted so the user knows which field is to be filled up.

Invest your time wisely. Use the time you are given as per the budget you used. You could distribute your time as follows: 40% for creating new content, 20% for getting new traffic and new inbound links, 10% for new and big projects, 10% for testing your advertising and site for optimization, 10% for looking for new advertisers, and 10% for automating every time consuming repetitive process.




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