Social Media Marketing: Talk With Customers, Not At Them

By Priscilla Giles


Business owners everywhere are hopping on the social media marketing bandwagon. Hundreds of thousands of people are creating new profiles on sites like Facebook, Twitter and LinkedIn. Since businesses are noticing this, you should take note as well. In the following article you will read tips for marketing that will let you be more knowledgeable about social media.

Social media marketing success takes time so be patient. Developing a large following takes time and plenty of effort, so you won't experience a lot of social media perks right away. Usually it can take about a year to build a good following and take advantage of the real benefits for your business and develop creative marketing strategies.

Keep an eye on your competitors. Study their techniques and look them up often. You may choose to do some similar things for the same market or you could come up with a strategy that no one else has to reach a new audience.

When you are working with social media you have to be patient. People must trust you as well as the product you are trying to sell them. Relax and try to gain the trust of one person at a time. If you can do this correctly, it won't take long until you have an entire database of customers.

On Twitter, follow anyone who is following you. This helps to maintain a level of credibility with your potential customers. Also, it shows that you have respect for your clients and simply aren't looking to get their money. Increase your chances of retaining new followers by sending them a tweet and by following them.

If you are going to post daily to market your business on social media marketing sites like Facebook, don't do more than three posts each day. It has been proven that potential customers are annoyed and overwhelmed when they get too many company updates at any hour of the day. Try limiting your posts to a total of three informative, relevant and interesting items per day.

When you use Facebook to market to customers about what products or services you offer, only share things that are important to share. People also enjoy interesting things. You shouldn't share something for no reason or irrelevant things. Post links, images and reviews that are related to your product, or that might appeal to your target market. Make sure that they are things people will really be interested in knowing. Avoid sharing pointless quizzes that will only distract or annoy your customers.

When people choose to follow your company's page on Twitter, follow back. Don't act like you're too cool to be following potential customers. It will foster a feeling of friendship, if your customers can connect with you on a personal level. The action of following a customer takes only a second, and it makes your customers feel greatly appreciated.

There is nothing wrong in looking at what your competition is already doing to promote themselves on Facebook. Study their design and content, and you'll be surprised by the unique ideas you come up with. Be sure your page is appealing and sticks out from others.

Research has demonstrated that the most common hours individuals use to read social media content is during weekly banker's hours. Many software programs and applications offer features that allow you to regulate the timing of your social media posts to ensure maximum visibility.

Have a contest on your social media site that people can enter. Your products can be awarded as a winning prize to those who win the contests you hold. Not only will you be rewarding customer loyalty, but it's also a good chance to further market yourself.

Use your blog to showcase the talents and accomplishments of your contacts. This may seem odd, but some people like to see your social credentials before they will feel comfortable interacting with you. You can blog about your the amount of Twitter followers you have and how friends you have on Facebook. Don't forget to always add links to your other site pages.

This article details several approaches for incorporating social media into your business. Use the information contained in this article and devise your own strategies to create a social media page to which the masses will flock. All your efforts will bring you new exposure and increase your profits.




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