Decades back, photography was an elite hobby and profession; cameras were afforded only by the rich; and films as well as the whole darkroom affair was one thing the average person wouldn't consider twice. All these are already a thing of the past: digital photography has practically eliminated the need for film for inexpensive, unlimited digital storage. DSLRs get cheaper and better every single day, and the Internet has produced photography sensations overnight.
But not all photographers may feel very welcoming of this swift transition, but since this is today's new normal, everyone who wants to keep up would have to join in the bandwagon too. So if you take photos of weddings as a career, you will have to start marketing yourself online as well. Here are a couple of things you could do to keep up and remain outstanding at the same time.
Set up a minimalist website to showcase your best work and allow visitors to contact you through email or phone, or else pay your studio a visit. It's vital to buy your own domain in order to look more professional (signing up in one of the free blogging platforms often comes off as unprofessional). Update your website regularly with your latest works to let visitors know you're continuously on the move. You can also incorporate a web-exclusive slideshow to your wedding packages in order to draw your clients to your site.
If you're a singapore wedding photographer, you could also create your Facebook fan page as well as Twitter account so as to reach more potential clients on the Internet, as well as to keep your current and previous clients up-to-date with your works. You will find that this isn't only economical but also effective in keeping communication lines and project opportunities open. You could also use your social media accounts for Wedding Photography Singapore promotional projects, like offering discounts to your Facebook fans or giving away prints and shoot sessions on your anniversary. All these are a great way to develop a community beyond your studio.
Of course, you must never forget the very soul of your craft: the personal interactions. Update your calling cards to contain your Facebook fan page as well as website, and take time to introduce these online accounts to clients that you meet. Consider this online presence as a powerful, effective way to build your brand and meet more clients!
But not all photographers may feel very welcoming of this swift transition, but since this is today's new normal, everyone who wants to keep up would have to join in the bandwagon too. So if you take photos of weddings as a career, you will have to start marketing yourself online as well. Here are a couple of things you could do to keep up and remain outstanding at the same time.
Set up a minimalist website to showcase your best work and allow visitors to contact you through email or phone, or else pay your studio a visit. It's vital to buy your own domain in order to look more professional (signing up in one of the free blogging platforms often comes off as unprofessional). Update your website regularly with your latest works to let visitors know you're continuously on the move. You can also incorporate a web-exclusive slideshow to your wedding packages in order to draw your clients to your site.
If you're a singapore wedding photographer, you could also create your Facebook fan page as well as Twitter account so as to reach more potential clients on the Internet, as well as to keep your current and previous clients up-to-date with your works. You will find that this isn't only economical but also effective in keeping communication lines and project opportunities open. You could also use your social media accounts for Wedding Photography Singapore promotional projects, like offering discounts to your Facebook fans or giving away prints and shoot sessions on your anniversary. All these are a great way to develop a community beyond your studio.
Of course, you must never forget the very soul of your craft: the personal interactions. Update your calling cards to contain your Facebook fan page as well as website, and take time to introduce these online accounts to clients that you meet. Consider this online presence as a powerful, effective way to build your brand and meet more clients!
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