A Simple Link Building Strategy To Get To The Top

By Phil Guye


Among the most important elements of SEO (search engine optimization) is link building. An excellent link building strategy will give a lot of traffic to your website and will also improve your ranking in the various search engines. When you get a link back to your website from another site, it sends the signal to the powerful search engines like Google that your site has something worth linking to. For that reason, they move your website a bit higher up in their listings. Thus, the reasoning is that the more such links you can obtain, the nearer to the top of the heap you can get. And getting into the 1st couple of results will provide you with a huge increase of visitors coming in after doing a search.

There are numerous ways to get backlinks, but there is one thing you must do to increase your chances. You have to make sure that your site gives useful and relevant content according to the keywords you're wanting to rank for. If you can show that you've got great content, other sites will be more inclined to link to you, and you might not even need to request they do so.

You also need to understand that not all links are created equally. The text utilized to label your website on somebody else's website makes a big difference. For example if the link individuals click on to go to your site (from another site) says "www.yourdomainname.com" it will count for something, but as much as if the text were something like "best product". Thus, one part of your link building strategy should include a suggested means of linking back to you, and that way should include the keywords you want to get ranking for.

Do not forget to link to websites yourself. This is good karma. After all, you cannot really count on sites to link to you if you are not linking to any yourself. Obtaining outbound links makes your website more complete for visitors, but it also increases the chances that other websites will provide you with backlinks.

If you want, you can consider trying a link building service, but be sure you research any company you're considering before doing business with them. The reason behind this is that some backlinking services are flagged by the search engines, and ultizing their services can actually cause you to go lower in the rankings. Other than that, if you can get a dependable service, they could be such a time saver and improve your rankings as well.

A few website owners like to make direct connection with other website owners as part of their link building strategy. However, this is frowned upon by some, but it can work. Whatever you do, don't utilize a form letter which sounds generic. Be genuine, be polite and also be professional; making sure to personalize your message. With luck, you will definitely get lots of backlinks.




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