With Google recently announcing that its freshness algo, Google Caffeine, will now impact 35% of searches, SEO writers will have to adjust their approach to writing posts purposed to rank for specific keywords.
Google Caffeine enables Google to crawl and index the web for new, relevant, and timely content rapidly and at enormous scale. released last year, Google is at the present building up on the Caffeine momentum to release timely and relevant search results.
The impact to SEO is considerable. SEO copywriters must now qualify for the T-R-U check in copy creation and curation.
Timely. Write timely and pertinent content for better ranking. Writers can make use of the Google Trends tool as reference for items which are trending. The trending even has degrees, from mild, hot to spicy. Using the trends, writers can attach their keyword which is usually the name of a product or service on fitting trending items. This demands a higher level of originality and technique.
Recurring. SEO copywriters can furthermore take advantage of writing recurrent topics, such as the presidential elections or NFL, or yearly events that are global in importance. Google's algorithm has refined the search results in such a way that it ranks related and timely events as well. Content writers can check Google Trends or even develop their own calendar of annual events and hold interviews with credible sources linked to these events so the posts they write will be most pertinent and instructive.
Updated. Write down about the most recent, the newest model, the just-launched versions and you are sure to get noticed. Google's freshness algorithm also prefers content that keeps updating. This is of course for the reason that Google thinks that their searchers would like the updates, not information from a week ago which the web users almost certainly already know. For frequently updating topics, Google in fact ranks those that get updated by the minute. There isn't any place for stale information.
With Google Caffeine currently giving preference to freshness, SEO copywriters will have superior results for their posts if these articles pass the TRU test.
Google Caffeine enables Google to crawl and index the web for new, relevant, and timely content rapidly and at enormous scale. released last year, Google is at the present building up on the Caffeine momentum to release timely and relevant search results.
The impact to SEO is considerable. SEO copywriters must now qualify for the T-R-U check in copy creation and curation.
Timely. Write timely and pertinent content for better ranking. Writers can make use of the Google Trends tool as reference for items which are trending. The trending even has degrees, from mild, hot to spicy. Using the trends, writers can attach their keyword which is usually the name of a product or service on fitting trending items. This demands a higher level of originality and technique.
Recurring. SEO copywriters can furthermore take advantage of writing recurrent topics, such as the presidential elections or NFL, or yearly events that are global in importance. Google's algorithm has refined the search results in such a way that it ranks related and timely events as well. Content writers can check Google Trends or even develop their own calendar of annual events and hold interviews with credible sources linked to these events so the posts they write will be most pertinent and instructive.
Updated. Write down about the most recent, the newest model, the just-launched versions and you are sure to get noticed. Google's freshness algorithm also prefers content that keeps updating. This is of course for the reason that Google thinks that their searchers would like the updates, not information from a week ago which the web users almost certainly already know. For frequently updating topics, Google in fact ranks those that get updated by the minute. There isn't any place for stale information.
With Google Caffeine currently giving preference to freshness, SEO copywriters will have superior results for their posts if these articles pass the TRU test.
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