Social gaming company Zynga plans to introduce a new service in March this year, the service of Zynga aims to promote the products of third-party game developers, and reduce the dependence of the company on Facebook. Zynga raised $ 1 billion funds through an initial public offering in December last year successfully.
The source said that this release, other game developers will be able to Zynga games and a single web portal for their product advertising. Zynga will be obtained from third-party game developers, game revenue sharing.
As the largest game developer on the Facebook platform, Zynga is seeking new revenue source. Provide marketing services to other game developers, Zynga may reduce over-reliance on Facebook. , Zynga is more than 90% of the revenue from the Facebook game, and Facebook also be charged to the Zynga virtual goods sales commission of 30%. Zynga spokesman Dani Dudeck said that the company will not make any comment on market rumors or speculation.
Promote the application of other game developers may be greater than the risk of independent development of Zynga game is small. With Zynga game developers spending growth, the company's profitability there have been some twists and turns.
Zynga is following the tradition of video game development company, Electronic Arts, by becoming the distributor of a game. Electronic Arts via their own channels of promotion and distribution of games developed by independent game studio, and they charge a sales commission. According to sources, the Zynga network does not mean that the third-party developers are able to waive the payment of commission to Facebook, the Facebook platform developers in the sale of virtual items in the game of Facebook, and Zynga promotion, you need to use virtual currency Facebook Credits.
Zynga on Tuesday released fourth quarter results, in the fourth quarter ended December 31, 2011, the revenues of $ 311.2 million. Representing an increase was 59% over the same period last year. Bloomberg statistics show that market analysts on average had expected.
The source said that this release, other game developers will be able to Zynga games and a single web portal for their product advertising. Zynga will be obtained from third-party game developers, game revenue sharing.
As the largest game developer on the Facebook platform, Zynga is seeking new revenue source. Provide marketing services to other game developers, Zynga may reduce over-reliance on Facebook. , Zynga is more than 90% of the revenue from the Facebook game, and Facebook also be charged to the Zynga virtual goods sales commission of 30%. Zynga spokesman Dani Dudeck said that the company will not make any comment on market rumors or speculation.
Promote the application of other game developers may be greater than the risk of independent development of Zynga game is small. With Zynga game developers spending growth, the company's profitability there have been some twists and turns.
Zynga is following the tradition of video game development company, Electronic Arts, by becoming the distributor of a game. Electronic Arts via their own channels of promotion and distribution of games developed by independent game studio, and they charge a sales commission. According to sources, the Zynga network does not mean that the third-party developers are able to waive the payment of commission to Facebook, the Facebook platform developers in the sale of virtual items in the game of Facebook, and Zynga promotion, you need to use virtual currency Facebook Credits.
Zynga on Tuesday released fourth quarter results, in the fourth quarter ended December 31, 2011, the revenues of $ 311.2 million. Representing an increase was 59% over the same period last year. Bloomberg statistics show that market analysts on average had expected.
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