The definition of "success" is different to everyone. How do you define a successful Amex website and how to build one? Here are key ingredients for having a profitable Amex card site.
Don't use tables! They're out of fashion on the Web now. Update to your design using CSS. It loads faster and is much more flexible than tables. Once you're comfortable with CSS, you'll find that you're capable of accomplishing many other things with your Amex website that you couldn't before.
If you're running an e-commerce site, make sure the "shopping cart" system you use for your site allows for customers to enter coupon codes. This is a great way to gin up business! You can distribute limited-time coupon codes through social media or ad campaigns to encourage people to act quickly on your offers.
Keep your site running efficiently, and take note of the time it takes your page to load. Internet users are all about speed, and the faster they can retrieve the information they want, the happier they'll be. If a site just loads and loads and loads, they'll likely hit the Back key and check out other sites that came up on their search results. Try to keep your load time to 7 seconds or less to avoid losing traffic.
Interviews with guests that are experts in your field are a great way to generate additional traffic. Fans of your guest will be drawn to your site and just may decide to stick around when their idol leaves. Don't limit yourself to text-only interviews-consider doing a Skype interview and show the video, or go audio only to make your Amex website as appealing as a talk show in their niche.
If you decide to write long text articles, be sure to break it up from time to time with images and headers, and use short paragraphs when possible. If you're wondering about how your web page should look to people, just look at a magazine! They break long articles in to different, easily readable sections, and their images are light, but appear regularly.
In order to gain new customers, give discounts and other offers to existing customers for bringing any new customer. This way, your sales will increase and bring more revenue to your business. However, these offers or discounts must be designed in a way that they are considered as value for money by existing customers so they enthusiastically introduce their friends and relatives to you.
Don't waste your users' valuable time by bogging your site down with slow to load images and fancy Flash content. If your site takes longer than ten seconds to load, your visitors are going to hit the back key and go elsewhere for the information they need. In fact, you should aim for a load time of no more than six seconds. Keep your pages simple and your graphics small so users can access the content they need quickly.
Don't use tables! They're out of fashion on the Web now. Update to your design using CSS. It loads faster and is much more flexible than tables. Once you're comfortable with CSS, you'll find that you're capable of accomplishing many other things with your Amex website that you couldn't before.
If you're running an e-commerce site, make sure the "shopping cart" system you use for your site allows for customers to enter coupon codes. This is a great way to gin up business! You can distribute limited-time coupon codes through social media or ad campaigns to encourage people to act quickly on your offers.
Keep your site running efficiently, and take note of the time it takes your page to load. Internet users are all about speed, and the faster they can retrieve the information they want, the happier they'll be. If a site just loads and loads and loads, they'll likely hit the Back key and check out other sites that came up on their search results. Try to keep your load time to 7 seconds or less to avoid losing traffic.
Interviews with guests that are experts in your field are a great way to generate additional traffic. Fans of your guest will be drawn to your site and just may decide to stick around when their idol leaves. Don't limit yourself to text-only interviews-consider doing a Skype interview and show the video, or go audio only to make your Amex website as appealing as a talk show in their niche.
If you decide to write long text articles, be sure to break it up from time to time with images and headers, and use short paragraphs when possible. If you're wondering about how your web page should look to people, just look at a magazine! They break long articles in to different, easily readable sections, and their images are light, but appear regularly.
In order to gain new customers, give discounts and other offers to existing customers for bringing any new customer. This way, your sales will increase and bring more revenue to your business. However, these offers or discounts must be designed in a way that they are considered as value for money by existing customers so they enthusiastically introduce their friends and relatives to you.
Don't waste your users' valuable time by bogging your site down with slow to load images and fancy Flash content. If your site takes longer than ten seconds to load, your visitors are going to hit the back key and go elsewhere for the information they need. In fact, you should aim for a load time of no more than six seconds. Keep your pages simple and your graphics small so users can access the content they need quickly.
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