Project London movie funds on Kickstarter

By Robert Harper


On a recent episode of The Roaming Startup show Phil McCoy and Ian Hubert talked about their movie Project London. In the interview, the creators talk about how the story idea came up, their experiences while filming the movie and how they eventually decided to fund the project on Kickstarter.

Let's first get to know the interviewees better. Phil was the master mind producer, executive producer and everything else. He began his first short film project when he was about 12 and since then, his interest with film and production hasn't stopped. He has a background in broadcast production and regional commercial writer producer director and a producer of corporate television. On the other hand, Ian was the writer-director of the film. Ian started out filming with his parents' camcorder and does freelance visual effects on the side while working on the film. The two of them met through Ian's dad who introduced them to each other at a concert in the park and told Phil that Ian was very interested in video and after a couple of years, they began to talk about making a movie together which led to Project London.

Imagine what would have happened if aliens had landed during World War 2. Once you have that in your mind you have the basis of Project London. This science fiction movie was made by volunteers only.

Producing a full length movie with volunteers only is quite a bit of work. Ian had been making many short films over the years and was able to reach into his experience with Blender to fill some of the positions. Meanwhile Phil utilized Craigslist, and both were surprised as people stepped up to help with Project London.

Over the span of the movie production these two definitely have encountered many challenges and one of the biggest is getting all the software (Microsoft, Adobe, Black Magic) they were using to work harmoniously. In two years time, there were a lot of updates that came along and to avoid the risk of loosing any hard work, they did not migrate into the updated version all the time. The movie was also done chronologically because as they say, one learns a lot in every scene so to make sure that they maintain great looking effects until the end. They wouldn't want great effects in one part and not so well put together on other scenes - so a linear work flow in their visual effects is their best option.

This movie has been funded on Indiegogo and Kickstarter both. Earlier last year they used Indiegogo to fund the movie's sound design and color production. Now they are using Kickstarter to raise enough money to produce discs. Phil felt it was important to use Kickstarter this time so they can assure backers that they won't send out discs unless they reach their full funding.

The campaign's initial funding goal is $15,700 bucks and within 48 hours of their launch, they were able to raise close to $5,000.00. Phil was definitely surprised by this fact while Ian wasn't totally blown away knowing that they have approximately five thousand followers on Facebook. To keep that momentum, the interviewees have been releasing new content every couple of days.

When asked about what their best on set story is, Ian and Phil wittily had the same thing in mind - a scene in the film that features a fish head smoothie! It's a part where one of the actors is having a conversation and had to act like he was drinking a fish head smoothie (the actor didn't have to actually drink any of it) but the actor insisted and said he is a true actor.

Distributing the movie latter may take the traditional method of Netflix and ITunes. There is also hope from these two that they might find film festivals and conventions that would want to support this type of popcorn movie.

These veterans of crowdfunding feel it is important to blog on a website or Facebook. This communication with your audience is vital to be successful.




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