Do you know what a heat map is? Fundamentally, it's a means of determining how people scan your webpage, by keeping track of their mouse and/or eye movements. The heat map is composed of various colours or shades depicting where people are inclined to look and by definition, where they don't really concentrate whenever they interact with your page. For website designers, it can be a very useful tool as they piece together a webpage to generate interest and further action. It should be just one tool of many used by a website designer to ensure that the site itself lives up to its expectations and real results ensue.
That is why it is critical to figure out what your absolute target is. Although you could have some advertising within your pages and this could be a significant income earner in your case, if it isn’t your main goal for developing the site to start with, be extremely careful where you position the advertising.
Remember that you only have a certain amount of real estate and you have to be very productive and clever in terms of how you layout your content to best effect. If the visitor constantly has to click "next" to follow a link to find out more and more information which is relevant to their ultimate objective, then you're probably going to be losing out in the grand scheme of things.
Google is watching. If your site’s design requires visitors to navigate their way around too much obtrusive advertising or to click too many times to get to where they need to go, their ever more sophisticated algorithms will determine this to be unacceptable and you will lose ranking points accordingly.
Today we are discovering precisely how crucial site design has become in the “new era.†If you genuinely wish to rank well for all your work and are putting a great deal of hard work in today, you really should expect to consider page design from a prospect’s viewpoint. For this latest phase of search engine optimisation services professionals need to be conferred with before the next site upgrade.
That is why it is critical to figure out what your absolute target is. Although you could have some advertising within your pages and this could be a significant income earner in your case, if it isn’t your main goal for developing the site to start with, be extremely careful where you position the advertising.
Remember that you only have a certain amount of real estate and you have to be very productive and clever in terms of how you layout your content to best effect. If the visitor constantly has to click "next" to follow a link to find out more and more information which is relevant to their ultimate objective, then you're probably going to be losing out in the grand scheme of things.
Google is watching. If your site’s design requires visitors to navigate their way around too much obtrusive advertising or to click too many times to get to where they need to go, their ever more sophisticated algorithms will determine this to be unacceptable and you will lose ranking points accordingly.
Today we are discovering precisely how crucial site design has become in the “new era.†If you genuinely wish to rank well for all your work and are putting a great deal of hard work in today, you really should expect to consider page design from a prospect’s viewpoint. For this latest phase of search engine optimisation services professionals need to be conferred with before the next site upgrade.
About the Author:
Nick Morgan is an authority as regards SEO services. To discover almost everything regarding SEO, go to the web site located at - http://www.sellingonline.co.uk/
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