If you want to avoid being a casualty of Google's new SEO services war against the spammer and content farmer, what's your best course of action? Whilst the latest algorithmic change is still in its relative infancy, we know by looking at the outcome and by listening to the words from Google's experts that they are particularly keen to stamp out the proliferation of scraper sites. They want to kill off those sites that are principally designed to elicit a sale for the webmaster without providing valuable information and a rich user experience for the visitor at the same time.
We're at long last shifting from a time where if web pages were "optimised" to ensure they satisfied the technical prerequisites apparently enforced by the online search engine, chances are they would be delivered as good resources for that searcher. Today, it is very critical that those who go to your page are judged to be happy by the engines, as all things considered the proof is in the pudding, don't you think?
If you like, it's all very well for the search engines to determine that the page is satisfactory according to specific technical requirements, but if a visitor clicks away from the page very quickly and simply doesn't stay around to explore what you have to say, then there's something wrong.
So how do you bridge the gap? More than ever, it's important to ensure that the content that you provide is good quality and will definitely be of interest to the kind of person you are trying to attract.
As a website owner, you must depart from the frame of mind that technical search engine optimisation is almost everything and should get into the head of your “would be†customer. It's the time to complete field research along with your existing clients and to establish a think tank, if you'd prefer, to obtain advice from those people who are not very close to your company. Be sure that your content is rewarding and that guests would like to go through it and connect with it, above all.
We're at long last shifting from a time where if web pages were "optimised" to ensure they satisfied the technical prerequisites apparently enforced by the online search engine, chances are they would be delivered as good resources for that searcher. Today, it is very critical that those who go to your page are judged to be happy by the engines, as all things considered the proof is in the pudding, don't you think?
If you like, it's all very well for the search engines to determine that the page is satisfactory according to specific technical requirements, but if a visitor clicks away from the page very quickly and simply doesn't stay around to explore what you have to say, then there's something wrong.
So how do you bridge the gap? More than ever, it's important to ensure that the content that you provide is good quality and will definitely be of interest to the kind of person you are trying to attract.
As a website owner, you must depart from the frame of mind that technical search engine optimisation is almost everything and should get into the head of your “would be†customer. It's the time to complete field research along with your existing clients and to establish a think tank, if you'd prefer, to obtain advice from those people who are not very close to your company. Be sure that your content is rewarding and that guests would like to go through it and connect with it, above all.
About the Author:
Nick Morgan is a specialist if you want more information on search engine optimisation services. To get the information on all the details with regard to SEO, head over to the world wide web site available at >>> http://www.sellingonline.co.uk/
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