Link Building - Does the Position of Your Links Affect their Efficiency?

By Brian Mulkey


There are certainly a lot of factors that affect the values of the links that are used on any link building campaign. Since link building is crucial for any online businesses to grow and be more productive on the internet, learning as much as you can about it is one of the best things that you can do as an online entrepreneur.

Now one example of the many factors that affect the values that your links have would be their positioning. Here are some things that you may want to know about the positioning of your links on the page that it is in.

As we all know, one approach that link building uses to promote your links would be using contents on blogs or articles. Anchor texts that use the keywords of your choice for your business, contain the links that lead to your website and are pretty much found on these contents. Now the very positioning of the anchor texts where your links are, have a significant influence, on how search engines value them. That is why it is really important for you to make sure that you consider where you place them properly.

As a simple example, links which are located at the beginning of an article receive more value from search engines than those found in the footer of your article. So do links, which are found together with fewer numbers of links on a certain page, compared to those that are found together with more links. In simpler terms, this is one of the many ways that search engines ensures the true value of your links especially when it comes to their capacity to get people to click your links and visit your websites. In one way or another, this is one of the best ways that search engines defend themselves from the excessive use of keywords in ranking a website on their pages.

Of course, this is just one of the many other factors that can greatly affect the values that your links are getting from search engines. Needless to say, hiring an expert link building service would be one way for people to deal with this matter effectively without having to trouble themselves anymore. By doing so, you would certainly be able to get your link building work done properly and have more time in your hands to do other important tasks for your online business.




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