Whether you are a small or big business, a company or a corporate, an individual proprietor or even a shop owner, it does not matter because blogs are a phenomenon that you just cannot ignore, postpone, or delegate. Given the changes that are barreling down upon us, blogs are not a business elective anymore. They have become a pre-requisite. So let's take a look at business blogs and what this social media instrument has in store for your business.
Public relations / reputation management. A business blog can be used for crisis management in the event of a bad press or negative story going around. It becomes an outlet to let the public know your side of the story and also that you care. If there is a new development in your field of expertise and you respond to it with a post on your blog, people will know that you are up to speed and in touch with the latest technologies and developments. This will fetch incredible points for your business.
Getting linked. Other websites, forums and blogs around the world will automatically link to a blog that is authoritative and has educative posts on its chosen subject or topic. These links add value to the blog and gets more quality, targeted readers to it. Most readers, when they find something really good, also share interesting content with their friends and colleagues, either directly through email or through other social media.
Enhanced approachability. Businesses do have their contact details available at many places and even though everyone knows that a mail sent to, let's say, "customerservice@xyz.com" will ultimately be read by a person, they are not entirely sure whether it will be acted upon. However, people feel more confident about getting a response if they leave a comment on the blog post or send a mail to the blogger. This just goes on to show how blogs present a humane, approachable face to the customers.
Target your efforts. I realized lately that it's futile to go for the Basic Blog Tips audience, or the Traffic Generation Cafe audience. These are two of the best business blogs and they already have a guru, someone they trust. So instead, I am focusing on building a system to help South Africans start their own home businesses. There's lots of unemployment and poverty here and it would be awesome to help people alleviate that. So, my goal is to become the guru or go-to guy in South Africa for this. Why? I can speak their language and you can't. You can't play in my sandpit, because I know them, and they can become my herd. So, instead of dunking your bucket into the Pacific ocean, hoping to catch some fish, rather put your bucket in a bath, and your bound to catch a few. You getting this?
Public relations / reputation management. A business blog can be used for crisis management in the event of a bad press or negative story going around. It becomes an outlet to let the public know your side of the story and also that you care. If there is a new development in your field of expertise and you respond to it with a post on your blog, people will know that you are up to speed and in touch with the latest technologies and developments. This will fetch incredible points for your business.
Getting linked. Other websites, forums and blogs around the world will automatically link to a blog that is authoritative and has educative posts on its chosen subject or topic. These links add value to the blog and gets more quality, targeted readers to it. Most readers, when they find something really good, also share interesting content with their friends and colleagues, either directly through email or through other social media.
Enhanced approachability. Businesses do have their contact details available at many places and even though everyone knows that a mail sent to, let's say, "customerservice@xyz.com" will ultimately be read by a person, they are not entirely sure whether it will be acted upon. However, people feel more confident about getting a response if they leave a comment on the blog post or send a mail to the blogger. This just goes on to show how blogs present a humane, approachable face to the customers.
Target your efforts. I realized lately that it's futile to go for the Basic Blog Tips audience, or the Traffic Generation Cafe audience. These are two of the best business blogs and they already have a guru, someone they trust. So instead, I am focusing on building a system to help South Africans start their own home businesses. There's lots of unemployment and poverty here and it would be awesome to help people alleviate that. So, my goal is to become the guru or go-to guy in South Africa for this. Why? I can speak their language and you can't. You can't play in my sandpit, because I know them, and they can become my herd. So, instead of dunking your bucket into the Pacific ocean, hoping to catch some fish, rather put your bucket in a bath, and your bound to catch a few. You getting this?
About the Author:
Learn more about Content Marketing Sydney. Stop by Adrian Brugens's site where you can find out all about Customer Acquisition and what it can do for you.
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