How To Increase Traffic And Decrease Problems For Your Link Shortener Website

By Arthur Crown


Creating a successful link tracking site is not easy. There are a lot of topics you must be knowledgeable in so that your site serves you and your business well. In addition to design components, you must also understand how to market your website through the use of online marketing and search engine optimization.

The online purchasing process should be very easy and streamlined so that people who do wish to purchase your products or services can do so quickly and without issue. Accepting all normal payment methods will also ensure that you will never turn away a potential customer because they don't use a certain payment method.

When writing a book, readers expect to see paragraphs. When writing copy for link tracking sites, lists are more appropriate because they are user friendly and engaging. This organized style of presenting your content or information is also much less intimidating than a wall of text that your visitors may choose not to struggle through.

If your link tracking site needs to gather any personal information about visitors, then you should make a privacy policy and display it on the site. It assures the visitors that their personal information will not be used for any purposes other than related to your website.

Consistency, consistency, consistency! Don't surprise your visitors. All of the main features of your site, like colors, interface, structure, text and link colors need to be consistent day to day and page to page. It's easier for visitors, is more aesthetically pleasing, and people are more likely to return to a consistent site.

A good way to see if your link tracking site is compatible with different browsers is to test it yourself and ensure that all the elements look right and all the clickable area work correctly. What looks good on one browser could be a disaster on another, so be sure to adjust your site accordingly until it looks great across the board.

Experimenting with different color themes, fonts, buttons and page styles on your site can be a big distraction to your visitors. They may question if they've left your site or not understand how to use an excessively different navigation. Stick to tried and true styles and be consistent throughout your link tracking site.

Avoiding things like pop up ads, flashing lights, animated banners and obnoxious music is very important to your visitors. These features are not only annoying and instantly repel many visitors, but they slow down load times for your link tracking site and drive away impatient viewers as well.




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