Price is a critical element in the success of your ebook, so you must get it right. A minimal price indicates low value in people's minds and therefore a low incentive to buy. When it is too low, it also takes a lot of sales to make some good cash. If you begin with the price being too high, you will be under continuous pressure to cut your price to be able to be competitive. Those who purchased your book at a increased price will be angry when the price is decreased.
When you're working on the advertising process of your ebook, by far the most critical parts is choosing the right price. The first rule, which you need to always remember, is to never underprice your ebook. You don't want the price too high, but you would like to figure out what price is the highest your audience can afford. If you find that the ebook isn't selling, you can then lower the price - after having ensured that the book was initially promoted heavily enough. The cause of the low sales might be too little promotion rather than the price being too high. Launch a mega-marketing campaign at the higher price before you start to bring the price of the ebook down. Selecting the right price is quite hard as a result of ebooks still being something relatively brand new.
Because loads of people don't even know the meaning of digital, discovering the right price for an ebook is actually a lot different from a printed book from a bookstore. Bookstores provide a visual as well as a tactile browsing experience. A lot of people relish and value handling a book, looking at it, feeling it and reading from random pages. The price of these kinds of books is determined by such things as design, paper stock, the cost of production, and what it takes for marketing. An ebook offers the options of being read on a computer or being printed on paper - and it can be a large book, too. And costly, when you think about the cost of ink and paper.
The prime determinant of what you pay for a book should be what it contains, the ideas in the text. When there are books that have been written that have entirely changed people's lives, how do you determine how much they're worth. The price of the physical medium, paper, ink, must surely be insignificant compared with the worth of the idea. What makes a book important is the value placed on the words, which are written. If your intention is to write more than one book, you ought to even sell your book at a loss, to construct a reputation, mainly because the cash will be there with the long term goal.
When you have a reputation you are able to market your later books for far greater profits. What you are looking for, are customers who will keep coming back.
When you're working on the advertising process of your ebook, by far the most critical parts is choosing the right price. The first rule, which you need to always remember, is to never underprice your ebook. You don't want the price too high, but you would like to figure out what price is the highest your audience can afford. If you find that the ebook isn't selling, you can then lower the price - after having ensured that the book was initially promoted heavily enough. The cause of the low sales might be too little promotion rather than the price being too high. Launch a mega-marketing campaign at the higher price before you start to bring the price of the ebook down. Selecting the right price is quite hard as a result of ebooks still being something relatively brand new.
Because loads of people don't even know the meaning of digital, discovering the right price for an ebook is actually a lot different from a printed book from a bookstore. Bookstores provide a visual as well as a tactile browsing experience. A lot of people relish and value handling a book, looking at it, feeling it and reading from random pages. The price of these kinds of books is determined by such things as design, paper stock, the cost of production, and what it takes for marketing. An ebook offers the options of being read on a computer or being printed on paper - and it can be a large book, too. And costly, when you think about the cost of ink and paper.
The prime determinant of what you pay for a book should be what it contains, the ideas in the text. When there are books that have been written that have entirely changed people's lives, how do you determine how much they're worth. The price of the physical medium, paper, ink, must surely be insignificant compared with the worth of the idea. What makes a book important is the value placed on the words, which are written. If your intention is to write more than one book, you ought to even sell your book at a loss, to construct a reputation, mainly because the cash will be there with the long term goal.
When you have a reputation you are able to market your later books for far greater profits. What you are looking for, are customers who will keep coming back.
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