You have probably heard of the saying, "Know thyself." But if you are a business owner, it is important for you to be familiar with a different twist on this phrase. For you, it is crucial to 'know thy customer.' This is because unless you know your customers very well, you may be leaving money on the table because you are not offering them what they desire.
It is a mistake we see all the time in business: businesses that are not listening to what their customers want. Instead they create a service or product they want, and then wonder why no one is buying it, or why it is not selling how they thought it would.
Happily, you do not have to make these blunders. All you have to do is put yourself in the place of your client and then ask yourself some questions. One question you could ask is, "What is your most pressing frustration?" When you have the answer, you are in a prime place to offer real help to your prospects.
The goal is to help people eliminate their problems. Once you learn how to do this for the people in your particular niche, you will have no trouble finding buyers for whatever you are selling, whether it is a product or whether it is a service. Your question right now is probably, "Great, but how do I do this?" It is not difficult: just ask them.
Do a survey, get a pen and paper and write it out and collect data. Next, compile all the data until you see what is rising to the top as the common frustrations that people in your niche are going through. Once you identify what your problems your prospects are facing, you can create the programs and products that will alleviate that pain.
This helps both you and your clients to come out on top. They get their problems solved and you gain more customers, as well as a chance to help someone. It is a win-win situation for everyone.
It is a mistake we see all the time in business: businesses that are not listening to what their customers want. Instead they create a service or product they want, and then wonder why no one is buying it, or why it is not selling how they thought it would.
Happily, you do not have to make these blunders. All you have to do is put yourself in the place of your client and then ask yourself some questions. One question you could ask is, "What is your most pressing frustration?" When you have the answer, you are in a prime place to offer real help to your prospects.
The goal is to help people eliminate their problems. Once you learn how to do this for the people in your particular niche, you will have no trouble finding buyers for whatever you are selling, whether it is a product or whether it is a service. Your question right now is probably, "Great, but how do I do this?" It is not difficult: just ask them.
Do a survey, get a pen and paper and write it out and collect data. Next, compile all the data until you see what is rising to the top as the common frustrations that people in your niche are going through. Once you identify what your problems your prospects are facing, you can create the programs and products that will alleviate that pain.
This helps both you and your clients to come out on top. They get their problems solved and you gain more customers, as well as a chance to help someone. It is a win-win situation for everyone.
About the Author:
About the author: Vito La Fata is a business entrepreneur and coach who can show you passive revenue streams. Find fitness marketing systems and get more information by visiting his site.
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