Small business internet marketing isn't about building a site and "they will come". They may only come after you get into the practice of working on your website continually.
First your internet site must feature keyphrases, but if you sell shoes, you've got to understand that if someone puts the word shoes into a browser, millions of results will come up. This is where longtail keyphrases come in, which are fundamentally phrases that someone will put into a browser, as an example "leather shoes". So if you have leather shoes as a keyword you're going to be somewhere in the result. Long tail keywords are vital in getting found on the internet and Google gives a keyword tool you can use for free to find these often-used phrases.
If you put in the words "leather shoes", Google will display a list of phrases built around that phrase and also tell you how often a particular phrase is employed on a monthly basis. It's a good free tool to start with, but there are more, better keyword finders that can be used, but you've got to pay for them. The Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" etc, and it is up to you to choose which long-tail keyword phrases to use. It's best to go for somewhere in mid range of search phrases, say three thousand to six thousand / month, any amount of searches larger than that will have too much competition. Your target is to get on page 1 of Google's search results which isn't easy, notwithstanding what a lot of marketing "gurus" tell you.
Google likes websites that are regularly updated and contain topical content. So get into the habit of writing at least a five hundred word article every few days, which is keyword-rich. Use your keywords within the initial few words of your opening paragraph and again in the closing paragraph. Dependent on the length of the essay, use the phrase two times more. If you are employing advertising through Google Adwords, this may also help Google to serve better targeted advertising to your internet site.
Then there are backlinks. These are the curse of any website owner. There isn't any fast method to get around building good relevant back links. Don't consider buying backlinks from a link farm, Google knows all about them and will pay no attention to them and will even penalize you for them. There are no Wordpress plug ins for building backlinks, only ones that get you back-links through "do follow" blogs.
Article marketing is a great way to get backlinks as most article directories permit you to have 1 link out to your internet site, so again, you will have to be ready to submit useful and relevant articles, either directly to an article marketing site, or to many via a "hub" that may distribute your articles to many sites for you. This does not cost a great deal and could be a time-saving way of doing it.
Little internet business marketing involves lots of other techniques we can't cover here but the above points are the most significant and least expensive for getting started.
First your internet site must feature keyphrases, but if you sell shoes, you've got to understand that if someone puts the word shoes into a browser, millions of results will come up. This is where longtail keyphrases come in, which are fundamentally phrases that someone will put into a browser, as an example "leather shoes". So if you have leather shoes as a keyword you're going to be somewhere in the result. Long tail keywords are vital in getting found on the internet and Google gives a keyword tool you can use for free to find these often-used phrases.
If you put in the words "leather shoes", Google will display a list of phrases built around that phrase and also tell you how often a particular phrase is employed on a monthly basis. It's a good free tool to start with, but there are more, better keyword finders that can be used, but you've got to pay for them. The Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" etc, and it is up to you to choose which long-tail keyword phrases to use. It's best to go for somewhere in mid range of search phrases, say three thousand to six thousand / month, any amount of searches larger than that will have too much competition. Your target is to get on page 1 of Google's search results which isn't easy, notwithstanding what a lot of marketing "gurus" tell you.
Google likes websites that are regularly updated and contain topical content. So get into the habit of writing at least a five hundred word article every few days, which is keyword-rich. Use your keywords within the initial few words of your opening paragraph and again in the closing paragraph. Dependent on the length of the essay, use the phrase two times more. If you are employing advertising through Google Adwords, this may also help Google to serve better targeted advertising to your internet site.
Then there are backlinks. These are the curse of any website owner. There isn't any fast method to get around building good relevant back links. Don't consider buying backlinks from a link farm, Google knows all about them and will pay no attention to them and will even penalize you for them. There are no Wordpress plug ins for building backlinks, only ones that get you back-links through "do follow" blogs.
Article marketing is a great way to get backlinks as most article directories permit you to have 1 link out to your internet site, so again, you will have to be ready to submit useful and relevant articles, either directly to an article marketing site, or to many via a "hub" that may distribute your articles to many sites for you. This does not cost a great deal and could be a time-saving way of doing it.
Little internet business marketing involves lots of other techniques we can't cover here but the above points are the most significant and least expensive for getting started.
About the Author:
So if you want to learn internet marketing for small business I highly suggest you learn the secrets of seo so you can generate traffic to your site. Because that is the key to effective marketing for your small business.
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