The definition of "success" is different to everyone. How do you characterize a successful Amex site and how to build one? Here are key ingredients for having a profitable American Express website.
Make a request to your visitors to sign up for your news letter. Apart from that, you can request them to forward it to some of the people that they know. With teasers or lead-ins to your in-depth new articles, special offers or new products, send a newsletter.
In order to gain new customers, give discounts and other offers to existing customers for bringing any new customer. This way, your sales will increase and bring more revenue to your business. However, these offers or discounts must be designed in a way that they are considered as value for money by existing customers so they enthusiastically introduce their friends and relatives to you.
If you develop page for selling of services or products then design your order placing form in simple and easy format. Make the purchasing procedure as transparent as possible. Display product catalog with prices. Mention payment and order place button at prominent place. Do not make it complex for your customers.
Always try to compare your strengths and weaknesses with your competitors because it helps you to improve your webpage. If your competitor is performing well from some aspects then accept it and admire yourself if you are good in some area. This is a good way to stay in touch with competitors.
Regular updates are very important for the validity of your Amex site. While working on your American Express website makes sure you keep on updating and upgrading according to the latest technologies, the website should be adaptable in order to attract more visitors so keep it dynamically fresh.
If you do not present the contact information in a good manner then your Amex site is not helpful when someone wants to contact you in order to solve his/her query. So give the contact information at a visible place on main page which in turn goes beneficial for your visitors. According to the standard "Contact Us" tab should be present above the fold.
You have to remember to make the links look different than the regular text, but just coloring the links a little bit differently is not enough; you should also underline the links so you know for sure they notice that it is a link.
Make a request to your visitors to sign up for your news letter. Apart from that, you can request them to forward it to some of the people that they know. With teasers or lead-ins to your in-depth new articles, special offers or new products, send a newsletter.
In order to gain new customers, give discounts and other offers to existing customers for bringing any new customer. This way, your sales will increase and bring more revenue to your business. However, these offers or discounts must be designed in a way that they are considered as value for money by existing customers so they enthusiastically introduce their friends and relatives to you.
If you develop page for selling of services or products then design your order placing form in simple and easy format. Make the purchasing procedure as transparent as possible. Display product catalog with prices. Mention payment and order place button at prominent place. Do not make it complex for your customers.
Always try to compare your strengths and weaknesses with your competitors because it helps you to improve your webpage. If your competitor is performing well from some aspects then accept it and admire yourself if you are good in some area. This is a good way to stay in touch with competitors.
Regular updates are very important for the validity of your Amex site. While working on your American Express website makes sure you keep on updating and upgrading according to the latest technologies, the website should be adaptable in order to attract more visitors so keep it dynamically fresh.
If you do not present the contact information in a good manner then your Amex site is not helpful when someone wants to contact you in order to solve his/her query. So give the contact information at a visible place on main page which in turn goes beneficial for your visitors. According to the standard "Contact Us" tab should be present above the fold.
You have to remember to make the links look different than the regular text, but just coloring the links a little bit differently is not enough; you should also underline the links so you know for sure they notice that it is a link.
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