A big issue facing network marketers is what to do when they run out of warm market? That's where the idea of generating your own MLM leads comes about. A lot of people want to know how they can combine the worldwide reach of the internet with network marketing in order to generate leads for their business and create a "network marketing internet business".
So what does that mean? Let's define "network marketing internet business". First there is the word "business". The fact that we're talking about a business means we're not talking about a hobby that you do "whenever you want". An "internet business" means you are using the internet for commerce on a global scale. Marketing means you are promoting various products and services. Finally, the word "network" means an interconnected group of people. So, the entire phrase means that you are accessing a network of people and marketing products and services using the internet, and you are doing it in a very business-like manner.
What I'm working to do in this article is to share some ideas to help you in your efforts to build a network marketing internet business.
Your Network Marketing Internet Business: 5 Ways to Build It
Secret #1: Be Social
Remember that, in general, network marketing requires that you interact with people. Whether you build online or offline, the industry is built on the foundation of personal relationships and social interaction.
You need to get out of the house and start meeting people and talking with them. First of all, it gets you out from behind your computer and into the real world. Second of all, people won't do business with people they don't know like and trust. Trust is build up over time. It can be done face-to-face at your favorite coffee shop, or it can be done over the phone and social media.
Online, you do it through social networks, and then strengthen the relationship by taking it offline.
let's look at a real example. You've got Facebook at your fingertips. A great technique for finding like-minded people such as you, is to use the "groups" feature of Facebook to find groups of people with similar interests. Start conversations using the chat feature. Then, if the conversation goes naturally, consider looking for an opportunity to get the person on the phone for an "offline" conversation. Let's remember that building your business on the internet is still about people. It's about real people and striving to make connections with them. You do that by participating in discussions, and contributing to the overall goodness and value of the internet.
Note: If you can't stand people, then you need to get out networking marketing as fast as possible. If you aren't willing to "be social" to other people at all, then you should consider pure internet marketing. There are overall, fewer direct interactions with regular people.
Secret #2: There's more then one way to build your business. Don't get wrapped up in treating the internet like it's the only solution out there.
Remember that the internet is only one tool in the toolbox of options you have to help you build your network marketing internet business. It is not a "one stop solution" that will end all your struggles to build create success.
In fact, I recommend that you spend less time studying internet marketing. I recommend you spend more time studying how people make buying decisions. Study human psychology. Study sales. Study marketing techniques, especially anything by Dan Kennedy. That will serve you more both online and offline than any specific internet technique will.
Secret #3: Capture Information
When building a network marketing internet business, your goal should be to use the internet to generate MLM leads. This means you design a process to capture a person's name and email address so you can automatically follow up with the person. That follow-up is something you can do with an email autoresponder like Aweber.
The idea is that once you have a person's email address, you can stay in touch either manually or through an automated process. The goal in all cases is to provide value to the new prospect by way of information and ideas they can use (more about that later). Follow-up is critically important both online and offline. Staying in touch over a length of time impresses the contact with your seriousness about building a working relationship.
Secret #4: Provide Value
What I mean by this secret is that your goal should be to give the person enough information and advice to help solve or diminish some problem they are facing in their life. You are to give this information away for FREE, with no expectation of them buying anything from you.
In other words, if your target market struggles with learning finding leads from Facebook, then find a way to provide free education on that topic. For example, you could do a phone interview with someone who is a top expert in Facebook PPC Marketer and send out the MP3 file to your list. You could also write a blog post of "5 Things to Remember when Placing Facebook Ads", or "The Top 3 Reasons Your Facebook Ads are Rejected." Offer a free webinar on how to place a basic ad that gets results.
Here's the secret: You're offering something valuable for free before asking for money. The more "valuable" the free information is to the recipient, the more they will be willing to trust your recommendations on what to buy in the future.
Secret #5: Use an Attraction Marketing Process
If you've never heard of the idea of a "funded proposal", here's what it is: it is an integrated system designed to capture leads in your target market, provide value to those leads upfront, and entice those leads to purchase items that can help them solve problems in their life while providing cashflow to your own business.
You can devise such a system from scratch by following the methods taught in Mike Dillard's Magnetic Sponsoring. Or you can join forces with a system like MyLeadSystemPro. This gives you the ability to use the Internet as a tool to build your business, capture names and emails, and lead with value, almost on autopilot.
The advantage of using a funded proposal or attraction marketing system is that you can generate cashflow for your business to help you pay your bills while you're looking for people to join your business.
The Final Word on Building Your Network Marketing Business on the Internet
Remember, network marketing is about your ability to get customers to buy products and services, and to sponsor new reps. Sponsoring and recruiting is where you will earn the most money in this business. You will not earn a lot of money building websites or posting fun things on Facebook.
If you're looking to use the internet to generate leads for your business, then be sure to use it wisely. Remember, it's just one tool you have at your disposal. You should still spend the majority of your time sponsoring new people into your business. Spend less of your time building your internet lead generation system..
So what does that mean? Let's define "network marketing internet business". First there is the word "business". The fact that we're talking about a business means we're not talking about a hobby that you do "whenever you want". An "internet business" means you are using the internet for commerce on a global scale. Marketing means you are promoting various products and services. Finally, the word "network" means an interconnected group of people. So, the entire phrase means that you are accessing a network of people and marketing products and services using the internet, and you are doing it in a very business-like manner.
What I'm working to do in this article is to share some ideas to help you in your efforts to build a network marketing internet business.
Your Network Marketing Internet Business: 5 Ways to Build It
Secret #1: Be Social
Remember that, in general, network marketing requires that you interact with people. Whether you build online or offline, the industry is built on the foundation of personal relationships and social interaction.
You need to get out of the house and start meeting people and talking with them. First of all, it gets you out from behind your computer and into the real world. Second of all, people won't do business with people they don't know like and trust. Trust is build up over time. It can be done face-to-face at your favorite coffee shop, or it can be done over the phone and social media.
Online, you do it through social networks, and then strengthen the relationship by taking it offline.
let's look at a real example. You've got Facebook at your fingertips. A great technique for finding like-minded people such as you, is to use the "groups" feature of Facebook to find groups of people with similar interests. Start conversations using the chat feature. Then, if the conversation goes naturally, consider looking for an opportunity to get the person on the phone for an "offline" conversation. Let's remember that building your business on the internet is still about people. It's about real people and striving to make connections with them. You do that by participating in discussions, and contributing to the overall goodness and value of the internet.
Note: If you can't stand people, then you need to get out networking marketing as fast as possible. If you aren't willing to "be social" to other people at all, then you should consider pure internet marketing. There are overall, fewer direct interactions with regular people.
Secret #2: There's more then one way to build your business. Don't get wrapped up in treating the internet like it's the only solution out there.
Remember that the internet is only one tool in the toolbox of options you have to help you build your network marketing internet business. It is not a "one stop solution" that will end all your struggles to build create success.
In fact, I recommend that you spend less time studying internet marketing. I recommend you spend more time studying how people make buying decisions. Study human psychology. Study sales. Study marketing techniques, especially anything by Dan Kennedy. That will serve you more both online and offline than any specific internet technique will.
Secret #3: Capture Information
When building a network marketing internet business, your goal should be to use the internet to generate MLM leads. This means you design a process to capture a person's name and email address so you can automatically follow up with the person. That follow-up is something you can do with an email autoresponder like Aweber.
The idea is that once you have a person's email address, you can stay in touch either manually or through an automated process. The goal in all cases is to provide value to the new prospect by way of information and ideas they can use (more about that later). Follow-up is critically important both online and offline. Staying in touch over a length of time impresses the contact with your seriousness about building a working relationship.
Secret #4: Provide Value
What I mean by this secret is that your goal should be to give the person enough information and advice to help solve or diminish some problem they are facing in their life. You are to give this information away for FREE, with no expectation of them buying anything from you.
In other words, if your target market struggles with learning finding leads from Facebook, then find a way to provide free education on that topic. For example, you could do a phone interview with someone who is a top expert in Facebook PPC Marketer and send out the MP3 file to your list. You could also write a blog post of "5 Things to Remember when Placing Facebook Ads", or "The Top 3 Reasons Your Facebook Ads are Rejected." Offer a free webinar on how to place a basic ad that gets results.
Here's the secret: You're offering something valuable for free before asking for money. The more "valuable" the free information is to the recipient, the more they will be willing to trust your recommendations on what to buy in the future.
Secret #5: Use an Attraction Marketing Process
If you've never heard of the idea of a "funded proposal", here's what it is: it is an integrated system designed to capture leads in your target market, provide value to those leads upfront, and entice those leads to purchase items that can help them solve problems in their life while providing cashflow to your own business.
You can devise such a system from scratch by following the methods taught in Mike Dillard's Magnetic Sponsoring. Or you can join forces with a system like MyLeadSystemPro. This gives you the ability to use the Internet as a tool to build your business, capture names and emails, and lead with value, almost on autopilot.
The advantage of using a funded proposal or attraction marketing system is that you can generate cashflow for your business to help you pay your bills while you're looking for people to join your business.
The Final Word on Building Your Network Marketing Business on the Internet
Remember, network marketing is about your ability to get customers to buy products and services, and to sponsor new reps. Sponsoring and recruiting is where you will earn the most money in this business. You will not earn a lot of money building websites or posting fun things on Facebook.
If you're looking to use the internet to generate leads for your business, then be sure to use it wisely. Remember, it's just one tool you have at your disposal. You should still spend the majority of your time sponsoring new people into your business. Spend less of your time building your internet lead generation system..
About the Author:
Abe Vu's article about starting a network marketing internet business can be found on his network marketing internet business blog.
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