Starting A Profitable List And Using Email Marketing To Build Your Business

By James Kupe


If you are trying to make more money online, one of the best ways to do it is to use email marketing to increase your sales and profits. The fact is that email is STILL the most profitable form of communication online, regardless of all the hype around Facebook and Twitter. If you aren't sure how to use email in your business, you are going to be leaving a lot of money on the table.



Using email really is a great way make more money your business, because in the old days, we couldn't follow up with prospects and do automated marketing sequences for virtually no cost.In order to follow up with your prospects back then, your options were to call them on the phone, write to them, or visit them in person. Then you had to try to track everything on some kind of database so you knew where everyone was in the followup sequence.



But now you can use an autoresponder and program a sequence of messages that go out automatically. Your readers get a new message every day or every few days in the exact order you want them to be received. And you can sequence the whole thing one time and it automatically runs in the background.



Here's what you need to do to set up your email marketing system and get it working for you day in, day out -


Step 1 - If you haven't done so already, sign up for an autoresponder and create your account.




Step 2 - Sit down with a piece of paper or an open Word document, and write out the kind of conversation you'd love to have with your prospects if you could personally visit their home every few days. You should design your messages as a way of building a relationship with your readers, and showing them why your product or service can help them solve their problem.

You're not going to be able to get instant feedback or answer your reader's questions in person, so you'll need to imagine what questions they are going to have, and answer all of them as part of your email sequence. So write out that conversation, and create at least 7 autoresponder messages that will help you to build a relationship in the same way you would do it in person.



Step 3 - The most important part of successful email marketing is doing it RIGHT NOW. If you don't sign up for your autoresponder account, and don't take a couple of hours to script out your messages and get them prepared right now, then you're probably never going to do it.

Every person who joins your email list is like money in the back. Every day you wait, it's costing you money. So you've got to go and do it right now. Grab an autoresponder and start setting up your sequence of email messages right now - you'll be so glad you did.




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