Keep Your Equine Services Website Succesful And Make Sure It Runs Smoothly

By Aaron Stone


When you find helpful information that is is only half the battle, the other half comes from efforts and application of what you learn. Be attentive and learn how to generate traffic your horse exchange information site. Follow these steps and you will have success.

Don't let your customers accidentally land on a boilerplate 404 error page! Always have a custom 404 page for those visitors that accidentally misspell a URL, or click a link from elsewhere that's broken. Make sure your 404 page has plenty of links to content that is interesting and current on your page so they don't give up and go elsewhere.

Upper right corner is the place where horse exchange information sites place their search bars, so you might as well put yours there too. But if there is not much information on your website that requires searching, you may just remove the search bar from the design of your webpage overall.

Use images to break long text copy on your horse exchange information site into readable parts. This strategy is helpful and is used extensively by magazines. Using this method breaks long articles in two different sections that are easily readable. It is important however when using this method that you use light images and don't make the page too heavy.

Go above and beyond your competitors. While it makes sense to create Top 10 lists, this way has been used multitudes of times. Try creating a Top 20 list or even a Top 100 list to help set you apart from your competition.

When it comes to business the saying, "Keep your friends close, but your enemies closer," can't be truer. Even horse exchange information sites, which is also a type of business, can benefit by working with the competition. Create a network of websites in your niche so that you can help each other by creating links that lead back to each others' sites. It will increase everyone's search rankings and everyone can benefit from it.

The navigation menu should not be the only means of your visitors getting around your horse exchange information site easily. A lot of your visitors will not have the time to go through the navigation menu. You should create a search box for these visitors that should be easily visible and allow them to search for any information that you have. This will make it easier and might even save you some visitors from leaving.

When designing your horse exchange information site it is best to revive a search option for your visitors if you intend to fill it with information. This will make it easier for visitors to find an exactly what they are seek by typing and key word. Customers will have a good impression of your website and be extremely pleased if searching for content on your site is easy.




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