Why You Should Create Sticky Organic Content Marketing

By Joe Manausa, MBA


Brick and mortar businesses can learn a lot from larger organizations, and often times that is where we look for new ideas when growing our companies. But we can also learn from smaller operators too, and today we'll look at a search engine optimization technique that is used by many sole proprietor's who work as internet marketing specialists.

In past articles, we discussed how to create highly relevant backlinks as an important part of the search engine optimization process. While this is a service that you could choose to out-source, there is a much better way to handle this "in house" that will save you thousands of dollars per month and provide you with a much higher quality list of back links.

Sticky organic marketing is a article marketing concept for creating powerful backlinks to your company website that are highly relevant and last for many years. The concept of "stick" refers to the length of the content's life cycle - and therefore the life cycle of the backlinks to your site. How long does your content remain indexed? How long do your backlinks remain active?

A great new e-Book (yours to download for free) covers this concept and why it is far more beneficial to your company's internet marketing plan than simply paying for backlinks. I strongly recommend that you read through the e-Book and use it to help you begin creating eternal backlinks that will, over time, help your search engine optimization far more than a simple paid backlink plan.

Remember, backlinks are seen by Yahoo, Google, Bing and others as "referrals" to your company website - in a sense they are seen as proof of your authority in your specific niche. By working to increase the number of backlinks to the important pages on your company website, you will see a gradual growth in the volume of organic traffic that you receive because of your higher rankings with these search engines. Read the e-Book and be prepared to be amazed at the simple, cheap, and effective method for building your authority on the internet.




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