In the last issue we talked about establishing a Facebook Fan page for your small business. In this issue, you will learn how to get individuals to 'like' your page.
Before actually doing something to get more 'Like' clicks, you must first know the primary issue when making your Fan Page as noticeable as possible. The major issue in using a Fan Page is the awareness of the Facebook users.
For you to do this, the company must find other vehicles by which the URL address can be seen. You can try tapping into your employees and other contacts. Mention the launch of your Facebook Fan Page by sending newsletters. If you're a big company, then you can easily get a few hundred Likes within the company right away.
Several firms even make it mandatory for their staff to include the Facebook account in their e-mail signature. Through this, reaching personal and business contacts will be easy. Other ways to raise awareness is to use other social sites like Twitter, LinkedIn, as well as article marketing methods.
On the whole, the impact of social media management is incredible when played right. One should never stop trying to build awareness for their account. Simply put, Facebook needs unique visitors for your website to flourish.
Now that you know this, let's move on to the difficult but not impossible task of getting as much 'Likes' as possible when using Facebook for Business. Getting Likes on Facebook is a verification of a company's popularity. It tells how your business is very much visible online. The number of 'Likes' a Fan Page has dictates how powerful it is in reaching more prospective customers. You can get more 'Likes' by using your page proactively. It should give out regular updates, upload photos that will entice potential customers and use applications that help share its promos and sales.
To make certain these tasks are carried out consistently, assign a group of your employees to serve as moderators. Make HR or Marketing the primary group in charge. If however, you're running a small business with a limited amount of employees or if you're running it yourself, consider outsourcing the task and use applications like Hootsuite which sends out updates on a regular basis.
This may sound too off-putting and time-consuming but you should keep at it. The work will pay off if you stay consistent and organized. Each company will have different specifications as to how active they want their account to be but always remember that all updates, posts and activities should be done with a degree of professionalism in mind.
View your Facebook page as you would if you are running newsletters and your Facebook fans as your subscribers. Give out updates that are always positive but not too full of nonsense. A lot of filler will discount your credibility online. Credible news such as photos from seminars, featured employees of the month, helpful links from close affiliates and etc.
Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then advertise them exclusively on the site. By doing this, customers are easily led to the account and you will garner positive associations from it. Realize that word-of-mouth is still the best form of advertising despite the powers of social media. That is why it's important to take good care of your present customers as this will determine your level of "share-ability".
Be sure to look for our upcoming issue of Facebook For Business. We will talk about using promotions, prize draws and giveaways to engage fans.
Before actually doing something to get more 'Like' clicks, you must first know the primary issue when making your Fan Page as noticeable as possible. The major issue in using a Fan Page is the awareness of the Facebook users.
For you to do this, the company must find other vehicles by which the URL address can be seen. You can try tapping into your employees and other contacts. Mention the launch of your Facebook Fan Page by sending newsletters. If you're a big company, then you can easily get a few hundred Likes within the company right away.
Several firms even make it mandatory for their staff to include the Facebook account in their e-mail signature. Through this, reaching personal and business contacts will be easy. Other ways to raise awareness is to use other social sites like Twitter, LinkedIn, as well as article marketing methods.
On the whole, the impact of social media management is incredible when played right. One should never stop trying to build awareness for their account. Simply put, Facebook needs unique visitors for your website to flourish.
Now that you know this, let's move on to the difficult but not impossible task of getting as much 'Likes' as possible when using Facebook for Business. Getting Likes on Facebook is a verification of a company's popularity. It tells how your business is very much visible online. The number of 'Likes' a Fan Page has dictates how powerful it is in reaching more prospective customers. You can get more 'Likes' by using your page proactively. It should give out regular updates, upload photos that will entice potential customers and use applications that help share its promos and sales.
To make certain these tasks are carried out consistently, assign a group of your employees to serve as moderators. Make HR or Marketing the primary group in charge. If however, you're running a small business with a limited amount of employees or if you're running it yourself, consider outsourcing the task and use applications like Hootsuite which sends out updates on a regular basis.
This may sound too off-putting and time-consuming but you should keep at it. The work will pay off if you stay consistent and organized. Each company will have different specifications as to how active they want their account to be but always remember that all updates, posts and activities should be done with a degree of professionalism in mind.
View your Facebook page as you would if you are running newsletters and your Facebook fans as your subscribers. Give out updates that are always positive but not too full of nonsense. A lot of filler will discount your credibility online. Credible news such as photos from seminars, featured employees of the month, helpful links from close affiliates and etc.
Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then advertise them exclusively on the site. By doing this, customers are easily led to the account and you will garner positive associations from it. Realize that word-of-mouth is still the best form of advertising despite the powers of social media. That is why it's important to take good care of your present customers as this will determine your level of "share-ability".
Be sure to look for our upcoming issue of Facebook For Business. We will talk about using promotions, prize draws and giveaways to engage fans.
About the Author:
You can make an additional income source if you know how to properly implement Facebook marketing. If you've already decided to take advantage of Facebook for Business, see here.
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