Industrial Design - A Short Guide

By Leticia Bernabe

Industrial design is often defined as the practical use of streams of art and science to improve the utility and aesthetics of an item and make it more desirable for customers. Such designing can be done before a product is officially launched or later for enhancing the quality of the product.

The goal of industrial design is building a favourable perception of the product. It means the customers should consider the products as something desirable and worth spending their money on. The value of a product can be enhanced by making significant additions to the utility or the looks of the product, which helps the product to entice the customers to purchase it.

The first thing to do for coming up with more desirable products is to undertake a detailed market survey on the buying habits of customers. This should be followed by other aspects like drawing, sampling, and a round of testing before the product is ready for promotion. Nowadays, 3D software is employed to accomplish a lot of these jobs, and CAD applications are of excellent help to designers.

The basic purpose of industrial design is to enhance the whole feel of the product. Designers have to concentrate upon a lot of factors other than the appearance of the product. These include durability, functionality, ergonomics as well as the user friendliness of the product. In addition, it is also possible for the designer to decrease the expenditure on production by introducing more efficient designs.

Industrial design also includes other aspects such as packaging a product, study of a consumer's psychological response to a product, and his or her level of sentimental attachment to the product. Hence industrial designers undergo years of extensive training prior to working on a real product.

Some of the renowned industrial designers of the present age are Jonathan Ive, who is credited with designing the iMac; Brooks Stevens, the well known designer of the Harley-Davidson motorcycle, and Raymond Loewy, who designed the Coca-Cola bottle.

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