Designing An Exhibition Booth - Effective Practices

By John Simon

Trade exhibitions are very useful for marketing your products as they allow participating companies to create a lot of visibility and increase their customer base. The designing and management aspects of booths in the trade shows should be meticulously planned as they have a huge role to play in pulling the customers to your booth.

The positioning of exhibition booths is very crucial as knowing the layout of the entire exhibition grounds will help in formulating appropriate exhibition designs. Additionally, your booth must not only have adequate space to fit in a huge crowd but also have sufficient sturdiness.

Exhibition booths are important for creating an effective visual impact on the visitors, which can be successfully done by exhibiting attractive banners about the company as well as the company's goods. Trade show analysts claim that a person takes just about three seconds to develop an impression of any exhibition booth in his mind and hence your booth should be eye-catching and instantly welcoming.

For this reason, the booth should make use of vibrant colours and display appealing slogans that can be read from afar so that people can easily distinguish your booth from others. It is always a sensible idea to go for an open booth instead of a closed one; but you must take care of the lighting facility in either case.

Interactive multimedia tools are an essential part of exhibition designs, as they help in keeping visitors entertained, giving you some extra time to attract them. This can be achieved by using interactive display systems or just simple video displays. Another method of attracting the customers towards the booth is to announce the distribution of some freebies, which the visitors can take with them.

Finally, while planning exhibition designs, it is very crucial to ensure cost control effectively and this can be achieved by using lightweight collapsible displays for your stall. This will help you save money on your expenses by cutting down upon material and transportation costs.

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