Norwich, The Secret World Leader

By Sarah Williams


On the East coast of England, separated from 'normal' civilisation is the city Norwich. A city that conjures up many unflattering assumptions and preconceived notions from the wider world. 'Patridgised' by Steve Coogan's legendary fictional creation, Alan Partridge, Norwich has had a hard time in shaking off this tired and backwards image but while the stereotype lingers the businesses of this fine city continue undeterred to produce some of the greatest and most creative digital work in the country.

For a 'sleepy' city, Norwich harbors so many companies that are leading the way in certain industries, innovating and pushing boundaries and all without having to face lengthy and tiresome commutes and intense work pressure of larger cities. For instance not many know that Norwich is home to EPIC Studios, one of the largest production and post production studios outside of London. Fully equipped with state of the art, full HD production and post capabilities, EPIC is poised to start producing digital shows with some real production quality. The studio has already resurrected geeky nostalgia show Knightmare for YouTube's Geek Week which included the original cast and local YouTube star Stuart Ashens.

Another hidden gem is FXHOME, a software company that makes professional photo and video editing software that is stirring things up in their industry. More impressive than the big boys such as Adobe and Final Cut, yet responsibly priced for the everyday amateur filmmaker, FXHOME is hoovering up new and growing markets with an active online and YouTube focus. Working hard with YouTube luminaries such as Corridor Digital and Freddie Wong the software company is aligning itself with an remarkably diversified and creative market that will stick with the compelling new brand for years to come. It's also worth stating that FXHOME has its major markets abroad and in America yet still manages to find and attract the talent to the small coastal county of Norfolk. For a glimpse of the characteristics of the impressive company, take a look at the promotional video here.

Also making use of the online video world is Lambda Films, a video production and marketing company. Lambda is possibly the first production company in the region to combine video production with an online delivery, tailored for social audiences. This new form of online video marketing has now become the standard for modern marketing, and this foresight has helped Lambda to grow rapidly. The company create high quality professional video productions, but with a creative edge befitting the social landscape. Inspired by the campaigns of Old Spice, Volkswagen, Orabrush and the like, Lambda Films is quickly establishing themselves as an innovative production company and has already secured a number of excellent regional and national clients. To see how the company embrace their home of Norwich in their mission statement, take a look at their Video Production Norwich short here.

In the mobile industry, Proxama are pioneering the exciting NFC technology that allows mobile devices to connect with every day objects and points of sale. Infinitely more smart and efficient than QR codes, NFC technology is looking to become one of the most game-changing systems in the mobile device arena. Norwich was also the first city in the country to host an NFC hack due to its ties with Proxama. From the hack came many notable NFC ideas, including Blue Butterfly - a tap-to-wifi company that went on to great things following the event.

This is barely scratching the surface when it comes to innovative and industry leading companies in the small region of Norwich and Norfolk. There are many more that we'll be looking to uncover in our series of articles about the local business landscape so stay tuned!




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