Coaching is a demanding profession and is limited to some degree by the number of hours in a day and the amount of time you can coach. I think it is important to add multiple streams of income and to mix up the activities in your business day because of the emotional toll from a long day of one on one coaching. You can add relief and variety to your work day and dramatically increase your earning power by creating coaching products.
Constant communication. You don't want your prospects to soon forget about you. So, maintain an ongoing communication with them. You can do this by sending them weekly newsletters, surveys, questionnaires, and freebies that are full of great content. Don't forget to encourage them to communicate with you if they have any questions about your products and services.Offer free sessions via Skype.
If it has been more than two months and you're still not successful in getting some of your prospects to sign up, I suggest that you offer them with free sessions via Skype. Perhaps, they want more solid proof that you're the best coach to address their needs and demands. If your coaching program is all about making money online, you can offer free sessions as to how your prospects can create their very own website. Give all the information they need for free. Your goal here is to convince them that you have enough knowledge to share to help them realize their goals in as little time as possible.
Special reports and ebooks are great ways to communicate your coaching message and introduce yourself to potential clients. People can get your information and become familiar with you and your coaching at a low cost so there is not great barrier to entry for your coaching. Later they can move to higher priced items.Teleclasses and telecourses are another avenue to reach potential coaching clients in larger groups. Teleclasses based on a particular challenge or goal common to your target coaching niche are a great way to introduce people to your coaching and to get them on the road to solutions.
Applications.Once you have products, how can you put them to use for maximum affect? We'll now investigate some ways you can use your products to increase enquiries; conversions and sales.Building your list. In a previous edition of Coaching Inspirations, we discussed the sales funnel, and how important it is to get as many qualified prospects in the top of your funnel as possible. Using your products is a highly leveraged means to do this. Here are a few examples,Offer a free eBook as an incentive to join an online club; eZine; newsletter.Let people download a "Special Report" after subscribing to your list.Mention your list (education-based) on your tele-clinic call.Gather business cards or contacts at your seminar.
For example, if you're thinking about selling $1,500 phone coaching programs, you cannot really expect your prospects to shell that amount of money on their first transaction, right? Especially if you're a newbie. Naturally, they'll hesitate and they'll most unlikely to take the risk. What you can do is to teach them to trust you without asking them for too much money in the process. Sell them $15 newsletters or $30 ebooks first. If they're satisfied, they'll most likely to be more comfortable in buying your $100 CD series and later on, your $250 seminars. Do this until you can get them to buy your high-end products which is usually your coaching programs.
Quality over quantity. It's important for any businessman to ensure that his clients will do repeat business with him over and over again. This will only happen if your customers are extremely happy with their purchases. So, instead of coming up with hundreds of mediocre ebooks, come up with those that your buyers will really treasure. Pack them with amazing information that will really bring difference to the lives or careers of your clients. As you're starting out, I would suggest that you strive to give these people more than their money's worth. This will help in making them remember you for a very long time. Not only that, this will also help in getting these people to recommend your ebooks and coaching services to their friends and family members.
Constant communication. You don't want your prospects to soon forget about you. So, maintain an ongoing communication with them. You can do this by sending them weekly newsletters, surveys, questionnaires, and freebies that are full of great content. Don't forget to encourage them to communicate with you if they have any questions about your products and services.Offer free sessions via Skype.
If it has been more than two months and you're still not successful in getting some of your prospects to sign up, I suggest that you offer them with free sessions via Skype. Perhaps, they want more solid proof that you're the best coach to address their needs and demands. If your coaching program is all about making money online, you can offer free sessions as to how your prospects can create their very own website. Give all the information they need for free. Your goal here is to convince them that you have enough knowledge to share to help them realize their goals in as little time as possible.
Special reports and ebooks are great ways to communicate your coaching message and introduce yourself to potential clients. People can get your information and become familiar with you and your coaching at a low cost so there is not great barrier to entry for your coaching. Later they can move to higher priced items.Teleclasses and telecourses are another avenue to reach potential coaching clients in larger groups. Teleclasses based on a particular challenge or goal common to your target coaching niche are a great way to introduce people to your coaching and to get them on the road to solutions.
Applications.Once you have products, how can you put them to use for maximum affect? We'll now investigate some ways you can use your products to increase enquiries; conversions and sales.Building your list. In a previous edition of Coaching Inspirations, we discussed the sales funnel, and how important it is to get as many qualified prospects in the top of your funnel as possible. Using your products is a highly leveraged means to do this. Here are a few examples,Offer a free eBook as an incentive to join an online club; eZine; newsletter.Let people download a "Special Report" after subscribing to your list.Mention your list (education-based) on your tele-clinic call.Gather business cards or contacts at your seminar.
For example, if you're thinking about selling $1,500 phone coaching programs, you cannot really expect your prospects to shell that amount of money on their first transaction, right? Especially if you're a newbie. Naturally, they'll hesitate and they'll most unlikely to take the risk. What you can do is to teach them to trust you without asking them for too much money in the process. Sell them $15 newsletters or $30 ebooks first. If they're satisfied, they'll most likely to be more comfortable in buying your $100 CD series and later on, your $250 seminars. Do this until you can get them to buy your high-end products which is usually your coaching programs.
Quality over quantity. It's important for any businessman to ensure that his clients will do repeat business with him over and over again. This will only happen if your customers are extremely happy with their purchases. So, instead of coming up with hundreds of mediocre ebooks, come up with those that your buyers will really treasure. Pack them with amazing information that will really bring difference to the lives or careers of your clients. As you're starting out, I would suggest that you strive to give these people more than their money's worth. This will help in making them remember you for a very long time. Not only that, this will also help in getting these people to recommend your ebooks and coaching services to their friends and family members.
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