Sometimes if you spend too many hours at a time on a challenging project it can be discouraging. That's why we suggest that you schedule blocks of time to work on your fan website. Initially you'll need to put in a lot of time, but once your site is up and running you can follow a schedule. For other tips on maintaining a successful website check out this publication.
On your call-to-action buttons, keep the text and color the same throughout the site. It should be obvious what clicking on the button does, and the user will appreciate the continuity. If you word your sales links differently throughout the site, confusion will follow.
People on the internet are not all bound by the same internet browser. That being said, it's vitally important your fan website is compatible with every browser type out there. Instruct your web designer not to focus on certain browsers, but to include all available browser types. This sends a positive message to your target group and visitors.
Consider designing an app for your site/business. Apps are the primary way that smartphone users experience the Web - and they're available for browsers like Chrome, too. Apps are a lot different to build than fan websites, though, so if you don't know what you're doing, hire a contractor to build it for you.
Maintain good work ethics. Being self employed does not mean you should have a I-don't-care-attitude towards your business. When you keep and abide by positive work ethics, it sets you and your fan website apart from the competition.
Put pictures of your actual office room, or building on your fan website, to make your business look very real. The more real it is, the more attached the viewers will get to you, and the more attached they get to you, more the possibility of them trusting you.
Frequently promote and advertise your fan website online and offline. Tell everyone you can come into contact with like customers, clients, the press, and stakeholders by sending them emails, messages, newsletters, etc. displaying your URL and information about your website. Same goes for offline by putting it on your business cards, posters, flyers, invoices, letterheads, ads, street banners, and even in your events. Go all out and do whatever else you can think of to get your site out there.
Ensure that your logo is prominently displayed on every page. And don't forget that the color scheme of your fan website should complement your logo nicely! The most common color schemes on the Internet are Analogous, Monochromatic and Complementary. Choose the one that works best with your logo.
On your call-to-action buttons, keep the text and color the same throughout the site. It should be obvious what clicking on the button does, and the user will appreciate the continuity. If you word your sales links differently throughout the site, confusion will follow.
People on the internet are not all bound by the same internet browser. That being said, it's vitally important your fan website is compatible with every browser type out there. Instruct your web designer not to focus on certain browsers, but to include all available browser types. This sends a positive message to your target group and visitors.
Consider designing an app for your site/business. Apps are the primary way that smartphone users experience the Web - and they're available for browsers like Chrome, too. Apps are a lot different to build than fan websites, though, so if you don't know what you're doing, hire a contractor to build it for you.
Maintain good work ethics. Being self employed does not mean you should have a I-don't-care-attitude towards your business. When you keep and abide by positive work ethics, it sets you and your fan website apart from the competition.
Put pictures of your actual office room, or building on your fan website, to make your business look very real. The more real it is, the more attached the viewers will get to you, and the more attached they get to you, more the possibility of them trusting you.
Frequently promote and advertise your fan website online and offline. Tell everyone you can come into contact with like customers, clients, the press, and stakeholders by sending them emails, messages, newsletters, etc. displaying your URL and information about your website. Same goes for offline by putting it on your business cards, posters, flyers, invoices, letterheads, ads, street banners, and even in your events. Go all out and do whatever else you can think of to get your site out there.
Ensure that your logo is prominently displayed on every page. And don't forget that the color scheme of your fan website should complement your logo nicely! The most common color schemes on the Internet are Analogous, Monochromatic and Complementary. Choose the one that works best with your logo.
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