Your school search website is up and running, it looks great, but where are all the customers? You need to go out and get them by using a marketing strategy, such as SEO. People need to learn about your site, become curious and then they'll check it out. The following information contains some great marketing techniques that you'll want to try out.
Even with the lighting fast internet speeds available nowadays, it still doesn't pay to have a heavy, possibly long loading school search website. Although someone clicked that link and in interested in your site, their interest wanes with every second it takes to load. Most visitors won't wait longer than five seconds.
When a user encounters a bad page, they encounter a 404 page. Use this as an opportunity to link them to your home page etc. If you use a traditional 404 page all your visitors will get is an error message may even navigate them away from your page. Make sure the traffic comes back to your page.
Every school search website will have users that need assistance. It is important that if the user needs assistance on your online school directory they are able to get assistance as quickly as possible. Keeping that in mind you should take time and put together quality help pages (FAQs, Docs, etc. ). These pages should be featured prominently on your web.
Your school search website should not be limited to black and white even though people want things simple. There are a number of no cost services online that can help you pick a color scheme if you find it difficult. You decide on a main color for your online school directory and the service will give you an assortment of different colors that will complement it. It is fast, easy, simple and free.
Many companies like to blot about people who covered their happenings. They also like to lead back to these things. You should look for companies that have "in the news" sections. You can find companies like this by searching for Your Industry + "in the news".
Ensure that your logo is prominently displayed on every page. And don't forget that the color scheme of your school search website should complement your logo nicely! The most common color schemes on the Internet are Analogous, Monochromatic and Complementary. Choose the one that works best with your logo.
Adding images to break up a necessarily long bodies of text to break them up into more reasonable sections is a strategy that the magazine industry has long made use of. When doing so, add light images so that the pages doesn't load slowly or become too heavy.
Even with the lighting fast internet speeds available nowadays, it still doesn't pay to have a heavy, possibly long loading school search website. Although someone clicked that link and in interested in your site, their interest wanes with every second it takes to load. Most visitors won't wait longer than five seconds.
When a user encounters a bad page, they encounter a 404 page. Use this as an opportunity to link them to your home page etc. If you use a traditional 404 page all your visitors will get is an error message may even navigate them away from your page. Make sure the traffic comes back to your page.
Every school search website will have users that need assistance. It is important that if the user needs assistance on your online school directory they are able to get assistance as quickly as possible. Keeping that in mind you should take time and put together quality help pages (FAQs, Docs, etc. ). These pages should be featured prominently on your web.
Your school search website should not be limited to black and white even though people want things simple. There are a number of no cost services online that can help you pick a color scheme if you find it difficult. You decide on a main color for your online school directory and the service will give you an assortment of different colors that will complement it. It is fast, easy, simple and free.
Many companies like to blot about people who covered their happenings. They also like to lead back to these things. You should look for companies that have "in the news" sections. You can find companies like this by searching for Your Industry + "in the news".
Ensure that your logo is prominently displayed on every page. And don't forget that the color scheme of your school search website should complement your logo nicely! The most common color schemes on the Internet are Analogous, Monochromatic and Complementary. Choose the one that works best with your logo.
Adding images to break up a necessarily long bodies of text to break them up into more reasonable sections is a strategy that the magazine industry has long made use of. When doing so, add light images so that the pages doesn't load slowly or become too heavy.
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