Troubleshooting and Fixing Under-Performing Online Customer Service

By Lauren Schwartzkopf


It is easy to get bogged down in the minutia business, but you really need to discover if there are any areas in your online customer service that need to be improved. Hopefully you realize that enabling your customers to get what they want will come back to you in positive ways. What we have is a small collection of actionable items you can put to work in your own customer service department.

You, just like us, have probably had multiple experiences with a bad product or something was really not right with the whole deal. All consumers have heard the same words over and over, but the business that demonstrates their words with action is something different. Just like the rest of us, we want our problems with any business to be taken seriously. Actually, you can learn something about both your market audience and your business when people talk to you. The outcome of a positive customer service experience is like positive branding for your business. The more you try to understand your customers, the better you'll be able to connect with them.

Just imagine how much people will appreciate being able to locate their answers. Make sure your FAQ section is easily searchable and contains every conceivable question that your customers have. Any paying or potential customer should be able to believe a business will treat them with respect. It is human nature to want to interact with other humans, and so avoid making your emails sound vague and impersonal. The single best thing you do, initially, is send out an email informing the customer their email has been received and will be addressed asap. It is so easy to set-up an automated message notifying them that you are aware of their problem. When we talk about taking care of the little things, this is one of those things that is easy to do and produces excellent results. Think of this as a win-win for both you and your customers.

There is nothing new with foul language and bad manners on the net. So one of your aims as a company should be to show politeness to your customers when they approach you. The goal of your customer service staff is to make the customer happy, and actually that is not hard to do. Little things do matter when you're managing your customers, so always ensure that your customer service staff using words such as thank you, please and you're welcome - it does make a big difference.

It is unfortunate that the world we live in is not as polite as it used to be. You will always come out on top when you are just always polite no matter what. Your customers will feel much better when your customers service staff addresses their problems without really losing their temper in a polite manner. We do know that some customers can be very trying, but that is why your professional customer service staff are paid to do the right thing. The more you work at increasing the effectiveness of your online customer service, you will see positive results.




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