Bookmarking Benchmarks: Necessary Steps For Successful Jobs Website Operations

By Casey Wood


There are thousands of things to think about when making a jobs website, but making your jobs website successful takes a lot of work. It just comes down on these few basic steps that you need to follow.

Join internet marketing forums to find ideas on promoting your jobs website. There are many helpful people to be found on these forums that are happy to exchange ideas. Even if you are strong in marketing, it never hurts to pursue other opportunities.

Avoid using a passive tone in your writing by telling readers directly what to do. Don't count on them to figure out the next step - simple instruct them on what the next step is. You will convert more sales and readers will appreciate the clarity.

Include your company phone number as a call to action your mobile site. Users will be able to click on your phone number and call directly. This usability function is easy and will grow conversions.

Try to keep the text on your front page to a minimum. Short descriptions of various site features are best to accompany images. Encourage visitors to start clicking on links and looking around.

If you have a year stamp at the bottom of your webpage, make sure it remains up to date. A site that is displaying an old year makes it look inactive. Everything on your site should look like you are current and ready for business.

Consider what the long term goal of the jobs website is when deciding on a budget for building and operating it. If it is only going to be a small part of your business, keep costs to a minimum. If your site is the main part of the business, however, invest heavily in its construction so you know it can be relied on.

Create seasonal articles. People are always looking for the latest ways to save money on holiday shopping or the best ways to decorate for the spring. Keep these updated with new information each year.

Upload your.txt sitemap in Google Webmaster Tools and submit to Google. This tells Google to crawl your jobs website.

Write like you talk. Don't use stuffy, formal language in your jobs website copy. You are trying to build relationships and get people to want to do business with you. To succeed in that goal, readers need to see you as a 'regular' person.




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