Should You Use Paper Bags As A Marketing Tool?

By Fra Stephine


With the capability of modern medium for marketing to grab someone's interest in just a few seconds, it's easy for some people to believe that traditional marketing collateral like printed brochures, newsletters and even paper bags are no longer as effective as they used to be. While it's true that printing is an old way of reaching out to people, it is far from being obsolete. In fact, it can be as effective as any contemporary means for marketing as long as an entrepreneur knows how and when to use best a printed marketing collateral.

This is the reason printing companies continue to get huge number of projects both from businesses and non-profit organizations despite the availability of modern marketing medium. And with businesses embracing the green initiative, printing firms can expect to receive more inquiries regarding paper bag printing. An example of this include the use of a paper bag in China (and in countries around the world) for containing merchandises, dry goods, and other stuff.

Chinese entrepreneurs can also consider this an opportunity to do a subtle kind of marketing campaign. They can do this by printing their registered name on the paper bag, their logo, or their tag line. A woodblock printing technique can be used especially when the business is just a small one.

Companies can also choose to print a customized paper bag instead of sticking to the standard form and color of paper bags. Nowadays, people seem to appreciate things that are customized. So they might show a positive response when they find a paper bag that isn't like the rest.

Client companies should also know how to deal with printing companies if they want to get the project done on time. Printing of paper bags with the client company's name would require a copy of the logo in high resolution. Failing to provide this can lead to a delay in schedule, or worst, waste of money and time.

If a business don't have someone who can do a good layout, they may choose to entrust this job to the same company that accepts printing of paper bags. These firms has a team of layout and graphic designers, aside from the staff that are manage the paper bag printing company China.




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