Are you using your website to its fullest potential? While having a website is a great idea, the truth is that your website really needs to be more than a business card for your company on the web. But what can a website do for your business and where are many websites failing in this struggling economy?
Sure, the clients that you have now may find your website when they're in a pinch and they forget what your telephone number is but do you know how you can use a website to build your business? Once upon a time, people would search in the phone book for businesses in their local area. Now your customers will be searching the internet for everything from dry cleaners to divorce lawyers and everything in between. How can you ensure that those paying customers find your website over your competition?
While a pretty website is important and brings along with it a sense of pride, it is actually secondary to a properly optimized website. A properly optimized website is one that has key elements within it that tell search engines what your website is about and thus is ranked higher in search engine results when your potential client starts searching for your help in solving whatever problem they might have.
For instance, a busy businessman might be looking for someone to do his dry cleaning. Or a busy mother might be looking for an affordable house keeper. Both of these consumers are likely to search the internet for a solution to their problem on the internet before any other media. They are more likely to search for you online than they will to search through a newspaper or a phone directory. These days your consumers are addicted to the internet and they search there for information on anything and everything.
Given these circumstances, will your customers find you at the top of the search engine results when they're looking for your services or your business. If your website is on the tenth page for the keywords that your customer is typing into a search engine then chances are they don't even know that you exist.
I don't want to say that all people are this way but basically human beings are lazy. The less work they have to do the better and this is the reason why the number one spot for any series of keywords gets the lion share of clicks and attention. The difference between having that top spot and even being in the third spot is like night and day and that is why you should always be shooting for that number one spot for any keyword that buyers use to find your particular business. Once you experience this you will know it without even having to check where your website is ranking for a good keyword.
A properly optimized website and an intelligent search engine optimization strategy is the only way to achieve that top ranking. While many people might say that they know how to get those top rankings, there are few who have experience in not only achieving them but maintaining them.
Sure, the clients that you have now may find your website when they're in a pinch and they forget what your telephone number is but do you know how you can use a website to build your business? Once upon a time, people would search in the phone book for businesses in their local area. Now your customers will be searching the internet for everything from dry cleaners to divorce lawyers and everything in between. How can you ensure that those paying customers find your website over your competition?
While a pretty website is important and brings along with it a sense of pride, it is actually secondary to a properly optimized website. A properly optimized website is one that has key elements within it that tell search engines what your website is about and thus is ranked higher in search engine results when your potential client starts searching for your help in solving whatever problem they might have.
For instance, a busy businessman might be looking for someone to do his dry cleaning. Or a busy mother might be looking for an affordable house keeper. Both of these consumers are likely to search the internet for a solution to their problem on the internet before any other media. They are more likely to search for you online than they will to search through a newspaper or a phone directory. These days your consumers are addicted to the internet and they search there for information on anything and everything.
Given these circumstances, will your customers find you at the top of the search engine results when they're looking for your services or your business. If your website is on the tenth page for the keywords that your customer is typing into a search engine then chances are they don't even know that you exist.
I don't want to say that all people are this way but basically human beings are lazy. The less work they have to do the better and this is the reason why the number one spot for any series of keywords gets the lion share of clicks and attention. The difference between having that top spot and even being in the third spot is like night and day and that is why you should always be shooting for that number one spot for any keyword that buyers use to find your particular business. Once you experience this you will know it without even having to check where your website is ranking for a good keyword.
A properly optimized website and an intelligent search engine optimization strategy is the only way to achieve that top ranking. While many people might say that they know how to get those top rankings, there are few who have experience in not only achieving them but maintaining them.
About the Author:
Visit Ytka Ltd, a Charlotte website company with experience in getting top rankings. See how this Charlotte SEO company can make the difference in your business.
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