Marketing Ideas: Promoting Your Company Through Paper Bags

By Lauren Davis


Aside from being earth friendly, paper is a multipurpose material that can play important roles in any human endeavor, such as interior designing, publication and paper bag printing. Shop owners who support environmental campaigns prefer paper bags instead of plastic bags for their product carrier without compromising the standard for fashion and style.

While it is true that paper necessitates more energy and chemicals during processing, in the long-run it proves to be more environmentally sound. In studies made about the chemical breakdown of waste materials, it was found out that plastic may take about 500-1000 years before it biodegrade. Paper, on the other hand, only takes months to several years to biodegrade depending on the stimuli surrounding it since it is made from wood.

Paper bags are also more fashionable than plastic bags, which is why many fashion shops and high-end stores make bags made of paper for their product carriers. Products purchased from these shops can also turn out as instant presents since they are already wrapped in fashionable opaque bags.

The design of shopping bags can be an important component for business owners who wish to provide their customers with cool paper bags rather than drab plastic bags for their shopping experience.

The paper bag helps boost the company identity, particularly when the customer goes out the store carrying the company shopping bag after buying a product. If it stands out, other individuals may be fascinated as well, and will eventually visit and purchase something from the shop.

Of course the design has to include the company's logo, but you can always experiment with the overall color of the bag. Colors such as red, silver and yellow are great in getting people's interest, but you have to remember that the color preference should be complement your logo and shops theme as well.

Shopping bags that are made of paper need protective packaging for it to last. Suppliers can assist shop owners in choosing the appropriate packaging material for their product carrier. Customized bags can also be considered as a part of marketing campaign.




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