Achieve More with Business Intelligence

By Jordan Knight


If you want your business to be successful, use business intelligence. This is a computer technique used to identify, extract, and analyze business data such as sales revenue of products as well as departments, or associated costs and incomes. Success in business is what each and every entrepreneur desires. No one ventures into a business to see it go down. Each and every businessman aims the top of the mountain in the industry they are in. Reaching the top indicates success. Accomplishing the objectives of your business can be attributed to its growth which comes from retaining customers and gaining new ones. Clearly, a business won't succeed if the services and products do not have great quality; maintaining product excellence can also make your business prosperous.

Having business intelligence in your business can help you gain a great deal. One of its advantages is it helps acquire more knowledge and understanding of the needs and decision-making process of the customers. Another one is the fact that it gives the trends with regards to economy, culture, and technology which help the businesses greatly. Likewise, the business software is able to accommodate large information with regards to the clients of a specific business. The data gathered become information and results to knowledge using the help of this computer-based technique.

Reporting, online analytical processing, analytics, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, and predictive analytics are the typical functions of business intelligence. Moreover, it offers historical, present, and predictive views of business operations.

When did this computer technique started? Knowing its history can assist a person to have more knowledge about it. The middle of the 80s was when business intelligence together with information warehouses, Executive Information Systems, and OLAP were created. It all began in sixties with the development of the decision support system or DSS. In late 1980s, Howard Desner labeled BI as "concepts and techniques to improve business decision-making through the use of fact-based support systems."

How can this BI be relevant to a company? The following are business purposes where BI could be utilized: measurement, analytics, reporting or enterprise reporting, collaboration or collaboration platform, and knowledge management. Applying BI helps in stirring the value of a particular business.

Prior to totally implementing the said computer method, there are three crucial areas that need to be assessed within the organization. It consists of the level of commitment and sponsorship of the project from the upper management, level of business need for its implementation, and also the amount and quality of accessible business data. The first critical area will be the most significant to be assessed because having a strong backing from the management will help overcome any shortcomings. The second area of concern ought to be evaluated to know whether or not there is really a need and if the business would benefit in the implementation. The last critical area is also important simply because insufficient data will cause in the failure of the implementation.

Good results is inevitable when short term or long-term goals are achieved. Business intelligence is a tool or technique to create goals a reality so long as it is used correctly. Understanding the market trends of your business may also help in gaining good results in addition to making your business even more effective..




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