There is a huge amount of hype within the Search engine optimization industry probably because it is a techno field plus is very competitive so everyone is attempting to eyebrow everyone else and get the upper edge.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimisation playing field.
Yes Search engine optimization can be specialized but only usually after you got it wrong at the start - your website that is. If you did not engage an Search engine optimisation advisor to give you the run down Before you decide to start building then you most definitely ended up with a site pierced with a zillion SEO holes. These web sites normally takes some fixing for sure. Most web designers don't know anything about Search engine optimisation and what they do know they hardly ever put into practice because they aren't requested to by you! Not employing an SEO advisor is like constructing a three storey residence without using an architect and engineer and expecting the contractor to get it right - no way.
I run into a good SEO site once in every 100 web-sites. It is a poor track record for web-developers. Every other single website is a ship filled with holes sinking in the lower zones of page 196 of Google!
So aside from adding some vibrant pros to this piece I suppose I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google uses backlinks a lot right now to judge a websites popularity. However, it's now a breeze to create inbound links of high quality in large volumes to unbalance the ranking game. Google knows it has to find the right way to balance this out. When it does, most people's position will probably come crashing to the floor overnight.
On the other hand, Google always wants High quality content material - the very best it can display. Should you have this, then because content is the only reason why we have search engines in the first place, your website will invariably flourish no matter what twists and turns Google puts its search engine algorithms through.
By no means ever neglect that content rules within the Search engine optimisation jungle. Forget at your peril.
We fought to get content on customers web sites for so long until we built it into our SEO ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their web sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don't believe that anyone can easily simply add content to a web site and miss out on the platform you're adding it to. Google wants to ensure that the content is not just the best for the key phrase requested, but it also offers one of the best user experience. So be sure to cross your T's and dot your Search engine optimization eyes when it comes to making certain your website delivers the very best experience such as performing these :
Ensure your server is quick - Google just lately added this one - upgrade right now if it takes too long to download your pages
Make sure ALL images have ALT tags WITH purposeful content material
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at least 300 words of meaningful textual content on any page - the more the better for Google
Make sure that if you are using a Website cms that the URL's are fixed so only words show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your internet site (maybe you have a flash site), then at the very least add a weblog attached to your internet site - this helps a whole lot
When you next renew your current domain, renew for at least 3 years - after all longevity shows maturity and improves trust
Back-links and more inbound links
And of course do not cease back-linking. Right now it is the powerhouse for SEO but don't rely on this for the long term.
So I hope this has helped 'de-hype' some of the Search engine optimisation materials out there and assisted you along the SEO road a bit further.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimisation playing field.
Yes Search engine optimization can be specialized but only usually after you got it wrong at the start - your website that is. If you did not engage an Search engine optimisation advisor to give you the run down Before you decide to start building then you most definitely ended up with a site pierced with a zillion SEO holes. These web sites normally takes some fixing for sure. Most web designers don't know anything about Search engine optimisation and what they do know they hardly ever put into practice because they aren't requested to by you! Not employing an SEO advisor is like constructing a three storey residence without using an architect and engineer and expecting the contractor to get it right - no way.
I run into a good SEO site once in every 100 web-sites. It is a poor track record for web-developers. Every other single website is a ship filled with holes sinking in the lower zones of page 196 of Google!
So aside from adding some vibrant pros to this piece I suppose I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google uses backlinks a lot right now to judge a websites popularity. However, it's now a breeze to create inbound links of high quality in large volumes to unbalance the ranking game. Google knows it has to find the right way to balance this out. When it does, most people's position will probably come crashing to the floor overnight.
On the other hand, Google always wants High quality content material - the very best it can display. Should you have this, then because content is the only reason why we have search engines in the first place, your website will invariably flourish no matter what twists and turns Google puts its search engine algorithms through.
By no means ever neglect that content rules within the Search engine optimisation jungle. Forget at your peril.
We fought to get content on customers web sites for so long until we built it into our SEO ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their web sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don't believe that anyone can easily simply add content to a web site and miss out on the platform you're adding it to. Google wants to ensure that the content is not just the best for the key phrase requested, but it also offers one of the best user experience. So be sure to cross your T's and dot your Search engine optimization eyes when it comes to making certain your website delivers the very best experience such as performing these :
Ensure your server is quick - Google just lately added this one - upgrade right now if it takes too long to download your pages
Make sure ALL images have ALT tags WITH purposeful content material
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at least 300 words of meaningful textual content on any page - the more the better for Google
Make sure that if you are using a Website cms that the URL's are fixed so only words show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your internet site (maybe you have a flash site), then at the very least add a weblog attached to your internet site - this helps a whole lot
When you next renew your current domain, renew for at least 3 years - after all longevity shows maturity and improves trust
Back-links and more inbound links
And of course do not cease back-linking. Right now it is the powerhouse for SEO but don't rely on this for the long term.
So I hope this has helped 'de-hype' some of the Search engine optimisation materials out there and assisted you along the SEO road a bit further.
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